Creating Custom Reusable Video Assets For Your Brand

In this class, you’ll learn the theory and practical skills to create custom reusable video assets for your brand!

Topics covered in this class:

• Basics of Adobe Illustrator and Adobe After Effects
• Identifying the essence of your brand and translating that into visuals
• Refresher on keyframe animating and easing
• Designing your project assets, and sourcing free assets from 3rd party sites
• Retrofitting your brand assets to other use cases (such as a title break or video outro)
• Packaging your brand assets for easy re-use in various other projects

This class is perfect for small business owners or aspiring editors/content creators who want to take their branding to the next level with custom-made assets but need to be more professional animators or editors.

Custom-made brand assets are critical to brand recognition and overall production quality. If your video assets look stock, it will detract from your brand’s authenticity.