2D and 3D Corporate Identity (Spanish, Eng sub)

Redesign the corporate identity of a large company
The creations of José María Cruz Novillo – National Design Award, Medal of Merit of Fine Arts, National Painting Prize and academic of the Royal Academy of Fine Arts of San Fernando – and his commitment to design were decisive for the transformation of the graphic image of Spain , both public and private, leaving the image of today’s society established.

Theirs are the most iconic logos in the history of design in Spain: Correos, fist and rose of the PSOE, Banco Pastor, Diario 16, Grupo Prisa, Antena 3 Radio, El Economista, Visionlab, el National Police Force, Public Treasury, etc.

In this course you will delve into the professional career of this designer, graphic artist, illustrator, painter, sculptor and composer and his work process by viewing some of his most outstanding works.

In addition you will discover what is the perceptive corporate identity and you will learn to face an order of branding in two and three dimensions reviewing all its phases. However, the most important thing that learn is to think. Love the blank page. In the words of Cruz Novillo “drawing is a tool for the designer that is always after thought”.

In this crusade Cruz Novillo will not be alone, he will have the help of his son Pepe Cruz , designer and architect, along with who works in the design studio Cruz plus Cruz , Specialist in the design of corporate identities.