Sustainable Packaging Design for E-commerce By Tatabi Studio (Diseño de packaging sostenible para e-commerce – Spanish, Multisub)

Create innovative, daring, and environmentally-friendly packaging to successfully sell your products online
This is your chance to break free from classic eco-friendly aesthetics. Elena Sancho, creative director of Tatabi Studio and designer specializing in sustainable branding and packaging, teaches you how to create attractive, innovative, and responsible product packaging.

In this course, learn how to create a sustainable packaging system with a groundbreaking aesthetic and design packaging and shipping boxes with a powerful and professional look that can also be recycled and reused. That way you can run a successful online store that’s also environmentally-friendly.

If you want to learn more about building your brand, check out Elena’s other courses like Visual Handmade Identity, Creation of an Original Logo from Scratch and Packaging Design: Experience of Unboxing Products Sent by Post.

About this course
Start by meeting Elena who tells you about her background as a designer and shows you the sustainable packaging projects that have inspired her work. She also talks about some of her influences and shares several projects from Tatabi Studio.

Next, analyze the eco-friendly trend and examine its underlying concepts to help you better understand the different possibilities for creating sustainable packaging geared towards selling products online. Learn how to define your brand’s personality and make a mood board that reflects your project’s overall strategy.

Once you’ve established your concept, start transforming your idea into physical packaging. Choose providers and materials with some help from Elena, who shows you a variety of sustainable options available on the market and shares some tips on how to create a cost plan and make smart purchases. Design your graphic system by experimenting with different colors, typographies, and compositions and prepare your first mock-up.

Once you have the first samples in your hands, it’s time to design your packaging system piece by piece. Carefully craft the primary container that holds the product, then boxes to protect it, and even design a shipping case for online purchases.

Lastly, learn how to prepare the final art designs and send them off for printing. When you get the final printed materials back, the only thing left to do is put them together. Now you can start selling your products online and protect the environment at the same time!

What is this course’s project?
Create a complete sustainable packaging system for a brand designing the container for the product, a protective box, a gift pack, and a shipping case.

Who is it for?
Anyone interested in sustainable packaging or setting up an online store and selling products in the most environmentally-friendly way possible.

What you need
You don’t need any prior knowledge of packaging design, but you should know how to work with Adobe Illustrator.

The only materials you need for this course are a computer with Adobe Illustrator or a similar design program.