Logo Design for Illustrators by Tannie Smith

Who says you can’t use your illustration skills to create beautiful logos?
There comes a point in every illustrator’s career when you are asked to design a logo. While design and illustration are similar and share many principles, the implementation can be quite different. As artists, we want everything we put into the world to be beautiful, and logos are no exception!

This class, made especially for Illustrators, is not intended to be a full course on branding and design, but will provide a thorough introduction to the classic design principles that will help you succeed when a logo design opportunity comes your way — and make you a better illustrator!

Tannie will guide you step-by-step through the process, providing assignments and real life examples. She will teach you techniques for creating professional logos for friends, local businesses or even yourself.

In this class you will learn:

• The elements of good vs. bad logo design
• How to effectively communicate with a client throughout the logo making process
• How to build your own logo from the ground up, using step-by-step instructions and real world examples
• The correct way to prep your files and present work to your client