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Visual Development & Production Design with Armand Serrano


Release date:2023, September

Author:Armand Serrano

Skill level:Beginner


Exercise files:Yes

In this BRAND NEW  course on visual development & production design for animated feature films, world-renowned concept artist Armand Serrano (Netflix, Marvel, Skydance, Disney) shows his approach to developing the look of a movie. Watch as he explores character designstyle boardspropsenvironment design & more!

Armand has nearly 30 years of experience as a professional film, games & animation artist. In this class, he will teach you about the “three hats” he believes any successful vis-dev artist needs to wear: Engineer/Architect, Painter and coach!
Watch as he explains his approach to prop design, world-building, environmental layout + more. This course includes several real-time demonstrations.

You will learn about:

  • It’s All About The Story – the story is king, treatment, script
  • Research, More Research, and Understanding What You Research – reading books, watching films, research trips, interviews
  • The Concept in Design – ideas into design, believability, functionality, authenticity
  • The Use of 3D/VR in Development Process
  • Stylization – style boards, art direction
  • Fleshing Out the Environment – cross sections, costumes, props, etc
  • Paint Overs to Final – color keys, lighting keys.
  • Project Files Included!
  • + MORE
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