Whether for a personal project or client illustrations, it can be increasingly tricky to find a style that feels truly unique to you as an artist. Join Roman as he shares his personal process for breaking free from the expectations that surround creating illustrations for brands, allowing you to create unexpected visuals that tell a cohesive and compelling story (whether for a corporation, a neighborhood business, or even a planet).
From first sketch to final presentation, you’ll discover how to:
Craft a character to anchor your brand visuals
Create loose, quick thumbnails that spark creativity
Make a rough mockup to help clients visualize your work
Plus, Roman shares a detailed case study of how he created the brand identity for the project management app, Notion, so you can see how to apply your learnings to real world projects.
Perfect for illustrators or designers who are familiar with typical client work and are looking for a way to reinvent their creative approach, Roman’s unique point of view will unlock your ability to get a little bit weird with your next project and create a visual story that will be impossible to forget.