Atypical Graphic Designs through Practical Branding [Coloso, Phillip Kim, Group Buy]

The new graphic design style that’s taken over Hannam and Seongsu cafes and bars is at the center of attention and gaining popularity among new brands for breaking away from traditional forms!

Learn from Phillip Kim, a Wieden+Kennedy designer based in New York and Seoul who has worked with top clients including Nike, SM TOWN, and Lacoste.

Find out how you can create typography that is visually captivating yet balanced and clear, and experience the entire branding process through a project commissioned by a hypothetical brand.

From researching, developing, and designing key visuals for competitive branding to expanding its applications through merchandise like posters, it’s the perfect chance to not only build your own typographic style but also gain indirect experience from leading a branding-design project in a style sought after by top clients.

8 Class Exercises:

• Develop Brand Strategies
• Create a LogoBrand Identity System
• Typography System
• Expanding Your Designs
• Developing Complex Applications: 1
• Developing Complex Applications: 2
• Developing Complex Applications: 3

Class Highlights​

The Ideation Process Behind Innovative Designs
Find out how these designs are made, including the brainstorming process, what the ideation phase requires, and how to express visual novelty. Learning this way of developing ideas will allow you to establish your own unique style.

Tips for Designing Graphics with Visual Novelty and Meaning
Imagination can be harmful if expressed in the wrong way, which is why information delivery is so important. Check out Phillip Kim’s tips for creating artistic yet commercial designs, step by step, through exploring philosophy and visualization.

Practice the Branding Process As a Client of a Hypothetical Wine Bar in Hannam-Dong
Set up a hypothetical wine bar and learn how branding is done by following the full work process. You will develop a main theme in line with the current trend, apply graphic styles to branding, and even learn how to make menus, stickers, and merchandise. Exercise files for practical work are also provided.

You can find more details by following this link.