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Logo Design – Visual Effects

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Release date:2014, July 24

Duration:01 h 35 m

Author:Bill Gardner

Skill level:Intermediate

Language:English

Exercise files:Yes

Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You’ll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn “nice” logos into ones that capture the hearts and imaginations of clients and their customers.
Topics include:
Exposing complexity with transparency
Find synergy in numbers
Creating the illusion of form
Applying personality with patterns
Creating a narrative with light and shadow
Using optical illusion to intrigue

Table of Contents

Introduction
Welcome 1m 3s
What is LogoLounge? 21s
Using the exercise files 19s
Challenges 23s
1. Transparency: Flat
Transparency as a way of business 3m 3s
Layered: Exposing complexity 2m 24s
Clusters: Synergy in numbers 3m 25s
Shifted: Offsetting a single idea 2m 19s
The freedom of clarity 1m 55s
2. Transparency: Dimensional
More than a flat concept 2m 46s
3D: An illusion of form 3m 20s
Shapes: A transparent wrap 5m 10s
Crystals: Discovering treasure 2m 25s
3. Three-Dimensional Shapes
Lifting a concept off the screen 2m 1s
Highlights: A tempting mirage 2m 57s
Shading: A thing of substance 3m 6s
Trompe I’oeil: Fooling the eye 4m 16s
4. Treatment
Letting surface tell a story 2m 42s
Pattern: Applying personality 3m 2s
Handmade: A touch of humanity 2m 30s
Texture: Tactile messenger 3m 39s
Picture frames: Diverse personality 5m 36s
Challenge: Treatment 1m 19s
Solution: Treatment 2m 14s
5. Shadows Absence of light tells a story 38s
Active: Dark stories in motion 4m 7s
Informative: Mysteries in the message 3m 23s
Reality: A true sense of place 2m 10s
Challenge: Shadow 1m 46s
Solution: Shadow 1m 56s
6. Illusion
Optical illusion: Is it or isn’t it? 3m 38s
Discovery: Making brand advocates 1m 26s
Spatial puzzles: An homage to M. C. Escher 2m 54s
Multiviews: Made you look twice 1m 12s
Hidden: In plain sight 4m 35s
Motion: A dizzying possibility 2m 52s
Conclusion
Next steps 2m 8s

Watch online or Download for Free

00. Introduction
01 – Welcome
02 – What is LogoLounge
03 – Using the exercise files
04 – Challenges

01. Transparency – Flat
05 – Transparency as a way of business
06 – Layered – Exposing complexity
07 – Clusters – Synergy in numbers
08 – Shifted – Offsetting a single idea
09 – The freedom of clarity

02. Transparency – Dimensional
10 – More than a flat concept
11 – 3D – An illusion of form
12 – Shapes – A transparent wrap
13 – Crystals – Discovering treasure

03. Three-Dimensional Shapes
14 – Lifting a concept off the screen
15 – Highlights – A tempting mirage
16 – Shading – A thing of substance
17 – Trompe loeil – Fooling the eye

04. Treatment
18 – Letting surface tell a story
19 – Pattern – Applying personality
20 – Handmade – A touch of humanity
21 – Texture – Tactile messenger
22 – Picture frames – Diverse personality
23 – Challenge – Treatment
24 – Solution – Treatment

05. Shadows
25 – Absence of light tells a story
26 – Active – Dark stories in motion
27 – Informative – Mysteries in the message
28 – Reality – A true sense of place
29 – Challenge – Shadow
30 – Solution – Shadow

06. Illusion
31 – Optical illusion – Is it or isnt it
32 – Discovery – Making brand advocates
33 – Spatial puzzles – An homage to M. C. Escher
34 – Multiviews – Made you look twice
35 – Hidden – In plain sight
36 – Motion – A dizzying possibility

07. Conclusion
37 – Next steps

CONTENT.md
Ex_Files.zip
info.txt


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