Logo Design – Visual Effects
Release date:2014, July 24
Duration:01 h 35 m
Author:Bill Gardner
Skill level:Intermediate
Language:English
Exercise files:Yes
Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You’ll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn “nice” logos into ones that capture the hearts and imaginations of clients and their customers.
Topics include:
Exposing complexity with transparency
Find synergy in numbers
Creating the illusion of form
Applying personality with patterns
Creating a narrative with light and shadow
Using optical illusion to intrigue
00. Introduction
01 – Welcome
02 – What is LogoLounge
03 – Using the exercise files
04 – Challenges
01. Transparency – Flat
05 – Transparency as a way of business
06 – Layered – Exposing complexity
07 – Clusters – Synergy in numbers
08 – Shifted – Offsetting a single idea
09 – The freedom of clarity
02. Transparency – Dimensional
10 – More than a flat concept
11 – 3D – An illusion of form
12 – Shapes – A transparent wrap
13 – Crystals – Discovering treasure
03. Three-Dimensional Shapes
14 – Lifting a concept off the screen
15 – Highlights – A tempting mirage
16 – Shading – A thing of substance
17 – Trompe loeil – Fooling the eye
04. Treatment
18 – Letting surface tell a story
19 – Pattern – Applying personality
20 – Handmade – A touch of humanity
21 – Texture – Tactile messenger
22 – Picture frames – Diverse personality
23 – Challenge – Treatment
24 – Solution – Treatment
05. Shadows
25 – Absence of light tells a story
26 – Active – Dark stories in motion
27 – Informative – Mysteries in the message
28 – Reality – A true sense of place
29 – Challenge – Shadow
30 – Solution – Shadow
06. Illusion
31 – Optical illusion – Is it or isnt it
32 – Discovery – Making brand advocates
33 – Spatial puzzles – An homage to M. C. Escher
34 – Multiviews – Made you look twice
35 – Hidden – In plain sight
36 – Motion – A dizzying possibility
07. Conclusion
37 – Next steps
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