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Conceptual Thinking for Advertising Campaigns


Release date:2023

Duration:02 h 54 m

Author:Keenon Daniels

Skill level:Beginner


Exercise files:Yes

Develop a powerful campaign from start to finish by learning how to think strategically and write captivating copy
Captivating an audience and maintaining their attention is extremely difficult, but conceptual thinking offers different alternatives that go beyond traditional media. Copywriter Keenon Daniels specializes in coming up with unconventional ideas that help brands cut through the clutter and make their messaging enjoyable. He has won multiple creative awards and worked with clients, including Kia Motors and Adidas.

In this course, he teaches you how to develop innovative concepts for advertising campaigns. Learn how to think strategically and apply expert tactics to build campaigns from the initial idea to the final execution. Are you ready to break barriers through conceptual thinking?

What is this course’s project?
Learn how to think strategically and develop an advertising campaign with multiple touchpoints from the initial brief to the final execution.

Who is this online course for?
This course is for anyone who wants to learn to generate powerful ideas for advertising or work in creative communications.

Requirements and materials
No previous knowledge is required but experience with a design program like Indesign or Adobe Photoshop would be beneficial.

You will need some basic materials like a notepad and pen, and a device with a word processor.

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