Captivating Package Design: Planning to Implementation by AURG

Package design is hard to learn alone: it needs brand planning, three-dimensional structural thinking, legal labelling and print production at once. Graphic design studio AURG — specialists in food and cosmetic brand identity with 10,000 Behance followers — teaches the entire practical pipeline in one class. Across 24 lessons / 4 hours 52 minutes you build around 10 package examples yourself (pouches, boxes, tubes, bottles, PTP, tin cases), with all dielines provided, and close by archiving the work as a recommendation-grade portfolio.

🎯 What you’ll learn

• Plan brand identity that captures the industry’s character and the brand’s personality
• Design the consumer experience: package composition, structure and packing method
• Draw dielines and floor plans matched to each product shape, separating structure from graphic zones
• Handle legal labelling by industry and design beautifully inside the constraints
• Execute food, beverage, health-functional-food and cosmetics packages from key visual to print file
• Raise work quality with industry-aware graphics, typography, paper layout and high-quality mockups
• Process print files correctly: printing methods, practical terms and print-file setup
• Archive projects per channel — Behance, PDF, Instagram — into a portfolio that gets recommended

✅ Requirements

• Skills: Basic tool handling (Illustrator/Photoshop); no package-design experience needed (course level: basic, everything taught from zero)
• Tools: Adobe InDesign, Illustrator and Photoshop (2020–2021 recommended, CC also fine; programs not included)
• Hardware: Standard design PC capable of running Adobe CC, minimum 8GB RAM (16GB recommended for mockup work)

📝 Description

The class is built around a simple observation: individuals almost never get to see the real package pipeline — identity planning, structural drawings, storage structure, legally required content — without working inside a studio. AURG replays that studio experience lesson by lesson. You start with print literacy (printing methods, practical terms, print files), then the law: labelling rules per industry with case studies showing how constraints become design decisions rather than obstacles.

Structure comes next, and it is relentlessly practical. You learn to read development patterns per package type, set up the artwork area and layers, train yourself to think of 3D as 2D and back, and draw dielines for simple and complex boxes — including the small details (feet, locks, cost-effective plotting) that separate student work from production files.

The core is industry practice: four full brand exercises — convenience food, beverage, health functional food, cosmetics — each run twice, first as brand analysis with keywords, concepts and key visuals, then as package planning, structure, application, print files and mockup dressing. A virtual client frames every exercise, so graphics always answer a brief. The closing section turns finished work into opportunity: Behance, PDF and Instagram archiving tuned per channel, from the studio behind numerous recommended projects.

Total: 24 lessons, 4 hours 52 minutes, around 10 product-type examples with all drawings provided. Level: basic. Card built from the manufacturer page via the Coloso dump pipeline.

🧑‍🎓 Who this course is for

• Designers who know the tools but struggle to complete real package work end to end
• Beginners who want practical package training that is almost impossible to find on their own
• Graphic designers who want high-quality finished work and portfolio archiving know-how

🧑‍🏫 About the Author

AURG is a graphic design studio led by designer Baeksongi, specializing in food and cosmetic brand identity and package design — KEPLE cracker and keto-bread packaging, DEERS identity and graphics, TANGERINE AND YOU, DARLCHA, MOJELIM DR, COMMONLABS, SPRX, ONULHOI, TEA REPERTOIRE and some twenty further brand and packaging commissions. With 10,000 Behance followers and multiple recommended projects, the studio is known for branding plans with a clear identity and for shapes and details tuned to each product’s character.

🏁 Final Result

• Around 10 finished package designs across food, beverage, health-food and cosmetics — pouches, boxes, tubes, bottles, PTP and tin cases with dielines and mockups
• A channel-tuned portfolio (Behance, PDF, Instagram) built from the course projects, ready to show studios and clients

📢 Guys, this is a Group Buy campaign, check the GBC forum thread to get access

You can find the course preview in the download section below.