Character to Brand: Merchandising Masterclass [Coloso, Bichi Mao, Group-Buy]

Branding Your Original Characters into Real-Life Merchandise

Bichi Mao began as a series of adorable character illustrations and evolved into a beloved brand with supporters from all over the world. This class is a token of appreciation from Bichi Mao to fellow creatives who share a love for heart-warming characters and dream of turning them into a profitable business.

Build Your Own Character-Based Brand with Bichi Mao

This class is packed with invaluable resources to help you create and grow your self-made brand. You’ll start by designing an original character, building a social presence, and creating merchandise—from prints to plushies. Learn how to launch and run your online store, participate in offline events, and manage your own booth.

With 31 chapters and 18 hands-on exercises, this all-in-one class offers a real-life merchandising and branding experience. Whether you’re just starting or looking to take your creative vision to the next level, this course is the perfect investment—providing knowledge you won’t find anywhere else.

Expert Illustrator Bichi Mao’s Portfolio Includes:

• Stickers
• Badges & Keychains
• Prints & Plushies
• Accessories
• Conventions & Events

Why Take This Class?

When it comes to merchandising, practical experience is key. Designing a character is one thing, but creating one that is manufacturable and appeals to the public is a different challenge altogether. This course goes beyond art—offering practical insights on how to build a profitable brand from scratch.

Benefit from Bichi Mao’s extensive experience in the character business industry. From creating your character to building an engaged audience, this class will guide you through each step of the merchandising journey. Learn how to design and manufacture your products, launch your online store, and expand your business through both online platforms and offline events. Bichi Mao shares exclusive, hard-earned tips—not just theory, but actionable advice—so you’ll avoid common pitfalls in the intricate world of merchandising.

18 Class Exercises

1. Merch Analysis
2. Character Design for Merchandising
3. Character Sheet
4. Character Narrative
5. 4-Panel Comic with Character
6. Art Print Mockup
7. Stickers Mockup
8. Keychains Mockup
9. Badges Mockup
10. Plushies Mockup
11. Find the Right Event for You
12. Planning Your Booth
13. Find the Right Platform for Your Online Shop
14. Design Your Online Shop
15. Mock Listing Your Merchandise
16. 10 Campaign & Promotion Ideas
17. Brand Identity Analysis
18. Build a Brand Kit

Class Highlights

Designing an Original Character

Bring your imagination to life with original character illustrations. This course emphasizes the importance of a strong narrative in character design and teaches techniques for creating captivating characters that connect with your audience. You’ll master the entire process—from sketching to digitizing—while crafting characters with depth and personality.

Merchandising A to Z

This class provides a complete, step-by-step guide to manufacturing and marketing your merchandise. Learn how to create keychains, badges, plushies, and more. From concept to production, you’ll explore how to choose the best products for your characters, navigate manufacturing processes, and develop effective strategies to promote and sell your merchandise.

Establishing a Brand

Build a strong and memorable brand identity around your characters. This section covers everything from crafting a unique brand story and designing cohesive visual elements to developing communication strategies that connect with your audience. Learn how to establish your brand’s presence both online and offline, ensuring your message resonates with customers.

You can find more details by following this link.