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Logo Design – From Concept to Presentation

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Release date:2020, January 2

Author:Sagi Haviv

Skill level:Beginner

Language:English

Exercise files:Yes

Learn the basic principles of logo design as you find your personal identity as a designer
Balancing simplicity and distinctiveness is one of the most difficult tasks in graphic design and one that Sagi Haviv excels at. Through the years, the New York-based designer has created iconic logos for the US Open Tennis Championships, Harvard University Press, Conservation International, and many more.

This course will help you break some misconceptions about design and will help you elevate your work and your portfolio. Through the process of working on a logo and identity for a client, you will explore your own identity as a graphic designer.

By the end of this course, you will not only have become a better designer but also a more focused one, with all the tools to design an iconic logo and sell it to a client.

The course starts with Sagi telling you about his path, from a boy living on a farm in Israel to an intern at the company he now owns. He tells the story behind some of his most important projects, as well as some of the design pieces that inspire him most.

Before talking about logo design, Sagi hopes to change your mindset by redefining the profession of graphic design to include many more things apart from “just designing.”

What constitutes a good logo? By going through six different logos, Sagi explains the principles of logo design, as well as some misconceptions. He also analyzes some of the logos sent by Domestika users, to determine if any of them have the secret sauce.

To design a good logo, a good idea is definitely the place to start. But how do you transform an idea into something iconic? This is where your project starts. You will choose and study a client in order to understand them, and then you will start sketching logo ideas by hand.

After selecting the best sketches, you will move on to the computer to vectorize your design, incorporate typography, and work on logo applications.

The final part of this course revolves around the presentation. Learn how to make a case around your logo to help sell it to your potential client. Sagi gives tips to help you achieve the ultimate goal: seeing your logo out in the wild.

What is this course’s project?
As a final project, you will have to find a client, to design a logo for their business and to convince them to adopt it. So, at the end of this course, you will not only have the logo but also the tools to sell it.

Table of Contents

U1
Introduction
Introduction
Influences
What We Will Do in the Course
U2
Change of Mindset
What is a Designer?
The Responsibility of Expertise
U3
Defining the Basic Principles of Logo Design
What Is a Good Logo?
Logotype vs. Symbol
Student Logos Analysis
U4
How to Transform Ideas into Iconic Marks
Choose Your Client
Understand Your Client
Concept Development
Refinement
Typography
U5
It’s All about Preparation
Applications
How to Build the Case
Bringing the Client Along
FP
Final project
Logo Design: From Concept to Presentation

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19 Comments

  1. Well..i appreciate what u guys provide us with this knowledge..hope when i start my free lance journey start donating this work as much as i can

  2. And why do I have an eternal load occurring for 60 seconds? I wanted to read the course, but this one does not give me (

  3. Hey admin please can you upload any course regarding interior design from skillshare or any other firms…. because all the courses posted on this site are regarding rendering interior design in softwares and not regarding any basics need to know about interior design….thanks …please accept this request

  4. How can i download this ? Im wondering i dont want the video i want to download all.. this is possible or nah ? Thanks btw you are great solid!

  5. hi, can’t see the catpchas now, what’s happening? it just says CONTINUE, help me strawberry im learning so much here, thanks!

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