Introduction to UX Design

Learn how to create digital experiences that resonate with your users
UX design is one of the most in-demand roles today and, as brands understand how much it impacts their overall strategy, it can only continue to grow. Ethan Parry has been working with major brands such as Meliá Hotels International, SEAT, and Dunia, evangelizing the UX design universe in Barcelona, Spain. He also leads workshops for businesses such as KPMG, Accenture, El Corte Inglés, and Hola Magazine, and is part of the European Adobe XD team (Adobe XDI).

In his first Domestika Basics course, Introduction to Adobe XD, Ethan goes through the entire UX design process, giving his students a complete understanding of how to build a website on Adobe XD, one of the leading software for UX design today. In this course, he focuses on the research, methodology, and overall UX strategy that accompanies UX design, which is just as important as the design itself.

Start the course by getting to know Ethan, learn about the books, artists, and websites that have influenced his career, along with an explanation of what you will cover in the course.

Start off with the fundamentals of UX and the business value of UX design. Discover the origins of UX, starting with Feng Shui in 4000 BC to Don Norman, who coined the term “user experience”, as well as Ethan’s perspective on where the industry is headed.

Learn about the principles of accessibility and heuristics, covering areas such as text, navigation and links, colors, and assistive technologies. Next, discover Ethan’s 5-step UX process, with an overview of each one.

Discover the importance of UX Research, and what can go wrong if you don’t do it correctly. Learn how to carry out interviews, focus groups, and surveys. Become an expert problem-solver, by exploring techniques such as affinity mapping. Then, learn all about persona creation and how to create a journey map.

Learn different ideation techniques such as brainstorming, bodystorming, mind-mapping, and more. See how to organize your content in an effective way to create a clean, well-designed interface.

Understand the value of prototyping once you have come up with several ideas, getting an in-depth explanation of the what, why, and when of prototyping. Craft your user-testing methodology, with Ethan’s best practices to document and prioritize your findings. See how to carry out a smooth design-to-development handoff, learning about useful tools along the way.

Learn about how to measure UX and how to present your findings in a creative way to a client, as well as how to show the importance of UX design within a company. Create your own case study from scratch, documenting your entire UX design process and showcasing your work for your portfolio, and finish the course with Ethan’s tips when it comes to interviewing for UX positions.