Advertising Creativity Take your Ideas to the Next Level (Spanish, Multisub)
Release date:2020
Author: Ruano Rivera
Skill level:Beginner
Language:Spanish
Exercise files:Yes
Camilo and Iván make up a creative team, one is Art Director and the other Copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with a strategic purpose unites them.
They have worked for the last 6 years as Creative Directors for Coca-Cola (Latin Center and Andean region), a brand for which they have won several awards at renowned festivals such as Cannes Lions, Clio Festival, London Festival, D & AD, One Show, among others. .
His greatest pride is to create great ideas for Coca-Cola and make them a reality around the world, even exhibited at the Coca-Cola Museum in Atlanta (USA).
01 – Presentation
02 – Influences
03 – Brief
04 – Dibrief
05 – Strategy
06 – Success stories in planning
07 – Creative Development Part 1
08 – Creative Development Part 2
09 – The idea and the creative criteria
10 – Craft and Execution
11 – Video Case Board
12 – If you do not sell, its not creative – Get to know the customer
13 – If you do not sell, its not creative Presentation
14 – Creative direction for brands
Advertising Creativity Take your Ideas to the Next Level_Subtitles.7z
Channel
