Photography for Social Media Lifestyle Branding on Instagram (Spanish, Multisub)

Plan, shoot, and edit photographs that tell stories
Cecilia and Marina, the founders of Bond, are communication experts who specialize in social media and branding. At their boutique agency, they use the power of photography to enhance their client’s communication on social media, creating custom images that match the brand’s tone and style.

In this online course, they teach you how to plan, shoot, and edit candid photographs that captivate audiences and tell a story using a fun and easy approach.

Discover Bond’s creative process for capturing images and learn to develop your own process and personal style for social media, whether to boost your own brand or your client’s.

What will you learn in this online course?
Begin by getting to know your teachers, Cecilia and Marina, who tell you about their professional work and creative influences, as well as how they broke into the advertising world.

Discover how brands add their signature personality to photos and get an introduction to the fundamentals of image composition. Your teachers cover key concepts related to visual language in digital media such as size limits, readability and customer usage, providing real-life examples for context.

Next, immerse yourself in the two essential types of photography for branding: product and lifestyle. The Bond duo walks you through the entire process for each, from planning to post-production. See what kind of equipment and materials you need, how to run a photoshoot, and how to edit your images.

Once your photos are post-ready, organize them in a layout grid on Instagram and experiment with the vast creative possibilities. Then, enhance your composition in Illustrator by retouching photos and inserting other engaging content, such as videos and GIFs.

Cecilia and Marina wrap up the course by giving you some tips on how to present your final project to a client.

What is this course’s project?
Shoot and edit a series of photographs that enhances the personality of a personal project or a brand you like and compile your content into an engaging post for social media.

Who is this online course for?
Creatives, community managers, and anyone who’s getting started in the world of digital communication.

Requirements and materials
Basic notions of photography and image editing are necessary for this course, along with a good dose of artistic creativity.

As for materials, you need a reflex camera (you can also use a compact camera or your smartphone if you don’t have one), a computer, and an image-editing program or app.