Introduction to Personal Storytelling (Spanish, Multisub)

Learn to get your clients’ attention and captivate them through storytelling
To reach your professional goals, creative talent, top academic qualifications, and a dream portfolio alone are not enough. The greats are all charismatic narrators able to present their ideas and projects in a persuasive, emotional, and unforgettable way.

In this course, storytelling expert Antonio Núñez teaches you to use the five most common personal stories among creative professionals to learn to get comfortable selling your projects, captivate your audience, and help them see the value of your professional services so that they’re willing to pay you what you’re worth.

What will you learn in this online course?
As an introduction to the course, Antonio tells you a personal identity story about where he was born, his upbringing, his vocations, studies, and career so far. He also talks about the writers, filmmakers, architects, and politicians, among others, who have inspired him.

Explore how a personal story can be used as a tool for connecting with and persuading listeners, then look at some of the many mediums that can be used.

Move on to take a look at the differences between an incident, an event, an action, and static data, the importance of causality in order to connect events, the story arch, and typical ways to organize information to generate a plot. Antonio also explains the importance of conflict and narrative tension as a focal point and learning curve within the story.

Learn about the power of narrating with the five senses and knowing which emotions you want to evoke while writing. Next, discover all about “magic items,” one of those crucial details that help the protagonist overcome a challenge or conflict they face.

Of course, every story should have a moral or cultural lesson shared by the audience— learn why this is and how best to communicate it.

Familiarize yourself with the narrative structure of the five personal stories used by professionals: the “who I am”, the “why I’m here,” the “visionary,” the “educational,” and the “values in action.” Storytelling is also a useful technique in tense situations, generated by skepticism and disbelief, where you need to choose the most appropriate type of story to come out on top.

Wrap up the course with a few tricks, some resources, and pieces of advice for improving your personal storytelling skills.

What is this course’s project?
Persuasively narrate the five types of personal stories most frequently used by creative professionals.

Who is this online course for?
Any creative professional who wants to communicate their ideas and projects to their clients or employees in order to sell their professional services.

Requirements and materials
You don’t need any previous experience to take this course, just a passion for storytelling across a range of mediums.