Graphic Design – Logo Design Tips and Tricks

On September 26, 2018

In Logo design , Lynda

Release date:2015, March 11

Duration:00 h 57 m

Author:John McWade

Skill level:Beginner

Language:English

Exercise files:Yes

You don’t need to be an artist or designer to create an excellent logo. The best ones are simple—often just a word or a shape. However, the opposite is also true. Logos can be difficult precisely because it’s so easy to overthink them. John McWade approaches logo design from a different perspective. He speaks to designers and nondesigners alike, offering tips and tricks to create simple, beautiful logos that get the message across with a minimum of fuss. After all, the most iconic logos—think Apple, Nike, and Disney—are some of the simplest. Follow along and learn how to apply the principles of these master brands to your own logo design.

Table of Contents

Introduction
Welcome 52s
1. Introduction to Logo Design
What is a logo? 3m 12s
What makes a good logo? 3m 25s
2. Logo Tips and Tricks
How not to design a logo 3m 51s
The real Apple 2m 10s
Keep it simple 9m 58s
Try repeating elements 57s
Don’t mix styles 1m 48s
It doesn’t have to be unique 1m 41s
It doesn’t need an obvious connection 4m 8s
Don’t be swayed by showy typefaces 1m 56s
Keep name and mark separate 4m 29s
Be consistent 2m 37s
A few trouble spots 5m 28s
Think beyond the logo ‘ 8m 42s
Closing
Next steps and thank you 2m 2s