Typography and Branding Design an Iconic Logo (Spanish, Multisub)

Learn to conceptualize and design a logo from scratch
Quique Ollervides—designer, illustrator, and typographer for brands such as Google, Microsoft, MTV Latinoamérica, Cartoon Network, and Nike—walks you through the process of designing a logo, from brainstorming and sketching to vector drawing, paying special attention to font development and layout.

What will you learn in this online course?
Start by getting to know Quique Ollervides, his work, and his influences.

Next, learn how to look for references to help you hand draw and vectorize your own logo, either designing a font from scratch or modifying an existing one to achieve the look you want.

Then, discover different ways to arrange the elements in your logo, creating horizontal, vertical, and square layouts suitable for the most popular formats today.

Finish by learning how to choose a font and a color palette to design a captivating imagotype that can either stand alone or complement your logo.

What is this course’s project?
Design or reinvent an iconic logo inspired by an image, the name of a fictional restaurant, a TV series, a movie, or a book.

Who is this online course for?
Designers, illustrators, and artists of any kind who are interested in better understanding the process involved in developing a logo.

Requirements and materials
To take this course, you need basic knowledge of design, typography, and drawing.

You also need pencils, bond paper, tracing paper, a scanner, and a computer with Adobe Illustrator and Photoshop installed.