Making Video 1 – Sell Something
Release date:2017, October 23
Duration:02 h 49 m
Author:Ashley Kennedy
Skill level:Beginner
Language:English
Exercise files:Yes
Making Video: Sell Something is a beginner-level project-based course for non-video people who want to make a short video to sell a product. Staff author caters to learners with minimal pre-existing knowledge, limited resources, and almost no budget. She shows that—with the right techniques—making an engaging promotional video can be accomplished with little more than a smartphone. The course is presented in a workshop style where Ashley teaches a real-world professional (a woodworker) how to make a video for her website. Like the rest of Making Video series, this course focuses on (a) planning a video project with an eye for success, (b) shooting the best possible video using very basic equipment, and (c) editing video with intention and finesse using free editing software. This installment also includes an overview of sales tactics as they apply to video, and tips for showcasing a product in the best light. Following the same steps, you should be able to create engaging videos to sell your own products and services.
Topics include:
Video workflow and techniques
Sales fundamentals
Pre-production basics: planning, script writing, location scouting, and scheduling
Production basics: interviewing, shooting b-roll, lighting, and sound
Editing and post-production basics: organization, editing, and refinement
0 – Intro
Using exercise files
Welcome
1 – Video Fundamentals
1 – The video-making process
2 – Important video terms and concepts
3 – Important audio terms and concepts
4 – An intro to mobile filmmaking equipment
5 – An intro to the filmic pro app
2 – Pre-Production
1 – Understanding the idea, goals, and audience
2 – Talking about selling
3 – Structuring the video
4 – Writing the script and making the shot list
5 – scheduling hte shoot and nailing down logistics
3 – Production
1 – Behind the scenes – Equipment
2 – Behind the scenes Location
3 – Behind the scenes shotting the recorded script delivery
4 – Behind the scenes shotting b-roll and gathering assets
4 – Post-Production
1 – intro to editing in hitfilm express 1
2 – intro to editing in hitfilm express 2
3 – intro to editing in hitfilm express 3
4 – Organizing the assets
5 – Laying the foundation
6 – Adding the visuals
7 – Adding music, text, and more
5 – Conclusion
1 – Lalitas finished video
2 – Next steps
Ex_Files_DEMO_Learning_HitFilm.zip
Ex_Files_Making_Video_1_Sell_Something.zip
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