Current Trends in Interior Design by Zoya Tee (Актуальные тенденции в дизайне интерьера – Russian, Eng sub)

Studying interior design trends for 23/24 through the prism of psychology and real trend analysis can provide valuable insights into the preferences and needs of consumers in Russia, as well as what will be in demand among the affluent audience. Target Audience (TA) segmentation is also an important aspect to choose meaningfully who you want to work with and sell to.

Studying the main trends and meanings that resonate with consumers will help understand which ideas, concepts, and values attract modern buyers. An overview of current forms, surfaces, materials, and prints can also help create modern and sought-after interior solutions.

Trendy colors and combinations, shapes, volumes, and styles are important aspects of interior design, and studying them through the prism of psychology and real trend analysis can help create relevant and appealing interior solutions that align with the expectations and preferences of modern consumers in Russia.