Creativity for Big Brands (Spanish, Multisub)

Learn to create strong brands that live on
The brand is the way an organization has to express its values: who it is, what it does, how it does it and for whom. A brand well founded on relevant strategies is capable of generating affinity, arousing emotions in consumers and, consequently, achieving success in its sector.

In this course you will develop your creativity to design logotypes and brands, understanding design as a dialogue. You will discover some theoretical aspects of the world of brand identity and learn to think critically and strategically when facing a branding and logo design project.

About this course
You will start by knowing Juan Carlos, his professional career and some of the influences that have marked him throughout his life.

You will enter the study of creativity, the secret ingredient of your work. You will learn about strategic creativity and how to co-create with your client. You will discover tips to stimulate the generation of ideas and, in addition, Juan Carlos will share some important sources of inspiration.

You will know the importance of understanding your client and the surrounding context and, from there you will understand how to provide the brand with relevant stories and symbolisms. You will see the different ways of landing an idea before you start designing.

You will then concentrate on the application of brand design once the idea is ready. You will define what type of brand you should create and you will learn about typography, logotypes and other graphic expressions to create your brand.

In the last unit you will address your brand’s identity system and learn to sell your idea in the best way. At the end of the course, Juan Carlos will tell you about the identity of the designer in the brand creation process and the value of his work.

What is this course’s project?
This is a theoretical and practical course, but not technical, and does not involve a final project to use. You will take your own project and, on it, you will apply the knowledge that you will acquire during the course.

Who is it for?
To graphic designers, communicators and, in general, to anyone who wants to conceptualize a brand and design logotypes from new perspectives.

What you need
All you need to take this course is an open mind and a project – real or fictional – to which you want to develop a brand identity system.