Advertising Creativity for all Audiences (Spanish, Multisub)
Release date:2021
Author:Daniel Granatta
Skill level:Beginner
Language:Spanish
Exercise files:Yes
Learn to conceptualise, produce and sell ideas
Dani Granatta, specialist in advertising and innovation, will teach you to conceptualize, sell and produce your own advertising campaigns, either because you work on it or because you want to carry out any type of initiative or personal project and make it known to the general public.
About this course
You will begin knowing the work and influences of Daniel Granatta.
Next, Daniel will explain the importance of knowing how to conceptualize and will make a brief tour of the history of advertising, some of its most famous brands and campaigns, the evolution of the platforms in which they lived and the needs of each of their publics .
In context, you will get to work learning to make mental associations with different techniques and you will discover the importance of playing with the point of view of the narrator.
You will learn what a brief is, how to write it and work with it, what a brand is, what are the territories of a brand, the difference between brands that say and brands that they make, how to build an insight and how to create the strategic planning document for a specific case
Then you will discover the criteria to distinguish a good idea from a bad one and tips to learn how to convince a potential client.
Finally, you will end up looking at the future analyzing technological issues, trends and consumers.
What is this course’s project?
Starting from a briefing, the creation of a dog shelter service, you will devise a name and an advertising campaign as if it were a real assignment.
Who is it for?
To students and professionals of Advertising, Communication, Marketing or Design; to enterprising people who want to publicize their project to the public and any curious person who wants to develop their creative side.
What you need
To complete the course you will only need paper and pencil, although it will help you to have a portable computer, a certain visual sensitivity and some basic knowledge of advertising writing and the use of social media platforms.
01 – Presentation
02 – Influences
03 – What are advertising concepts
04 – A brief history of advertising
05 – Ideas and Formats
06 – Mental maps
07 – Oblique strategies and other techniques to create ideas
08 – The narrator
09 – Platforms and integrated ideas TODAY
10 – Doing or not doing … that is the dilemma
11 – What it is and how it looks
12 – How to write it and translate it
13 – The dangers of the brief
14 – How to work with the brief
15 – What is a brand
16 – Territories of a brand
17 – The point of view of a brand
18 – Brands that say and brands that do
19 – The insights and the planning document
20 – Criteria to distinguish a good idea
21 – Tips for selling your ideas – Part I
22 – Tips to sell your ideas – Part II
23 – Technology and its exponential growth
24 – The future is digitally facilitated analog
25 – The intersections of trends
26 – The consumers of the future
27 – Creation and presentation of a project
28 – Creating a campaign
29 – Advertising creativity for all audiences
Advertising Creativity for all Audiences_Subtitles.7z
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