Brand Messaging Kit by Chris Do
Release date:2023
Author:Chris Do
Skill level:Beginner
Language:English
Exercise files:Yes
This approach, rooted in “starting with why,” delves into the core of brand charisma, transcending mere fulfillment of needs to resonate deeply with customers’ motivations and values.
It’s essential to move beyond a brand’s superficial elements, like its logo, and focus on crafting a comprehensive customer journey. This encompasses various touchpoints—identity, website, messaging, customer service, product quality—aiming to create an immersive and consistent brand experience.
Crafting a unique identity is pivotal in attracting customers. A brand isn’t just about its tangible elements but encompasses the emotional connection individuals have with a product, service, or organization. While you can’t dictate how someone perceives your brand, you have the power to influence it through deliberate actions and messaging.
01-Vision Planning
01-Introduction – Getting Started
02-Vision Planning – The Dan Sullivan Question
03-Brand Identification – The Look And Feel Exercise
04-Brand Identification – The Voice & Tone Exercise
05-Brand Identification – Who Are You For
06-Closing Thoughts
02-Why, Features, and Benefits
03-Brand Guide Presentation
01-Intro and Internal Positioning
02-Master Logo
03-Patterns and Gradients
04-Typefaces
05-Business Cards
06-T-Shirts
07-Environmental
08-Site Header
09-Content Thumbnails
10-Youtube Branding
11-Article Design
12-Email Design, Downloadable PDF, Stationary
13-Graphics Package, Illustrations, Textures, Conclusion
04-Brand Guide Presentation 2nd Revision
01-Intro – Master Logo Ideas, Brand Color Issues
02-Typography, Business Cards
03-Site Header
04-Website Content Thumbnail
05-Youtube Thumbnail
06-GFX Package, Illustrations, People, Conclusion
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