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The Branding Masterclass for Graphic Designers – The Entire Process

Release date:2021

Author:Lindsay Marsh

Skill level:Intermediate


Exercise files:No

This course covers all aspects of the brand design process. From sketching to portfolio presentations there is not one thing this class leaves out. It is massive covering topics such as:

Understanding Client Briefs
Learning to Ask the Right Questions
Client and Competitor Research
Finding a Target Audience
Creating a Customer Persona
Finding a Style Direction
Finding a Brandโ€™s Position in the Market
Word Association Exercises
Word Mapping and Other Brainstorming Activities
Sketching Concepts
Learn How to be Creative
How to Select Concepts for Further Development
The Entire Logo Design Process
Picking the Right Typeface
Gridding and Finalizing Our Logos
Creating a Logo System
Creating Typographic System
Creating a Flexible Color System
Understanding Color Psychology and its Effect on Brand Design
Working with Projects and Mockups to Further Develop Color Palettes
Applying Our Brand Systems to Real World Projects
Learn How to Write Ad Copy for your Brand
Creating and Writing your Brand Voice and Language
Creating Photography Rules for Brands
Developing a Full Client Presentation
Creating a Behance Portfolio Case Study
Understanding the Basics of Brand Standards and Brand Guidelines
The brand development process plays a critical part of the marketing and success of a company. I want to show you not only what successful brand design looks like but also how to brainstorm these concepts and ideas to finally turn that spark of an idea into a fully finished project ready for the client presentation, your portfolio and the world.

This class gently guides you through this process with a practical real world branding project using a case study for a sushi restaurant and delivery service. I created this course so you can start to offer branding packages to land bigger higher paying clients and propel yourself to the next level in your design career.

This course gives you the tools to know how to spark creativity, ideas, concepts and put them into motion. We go over several tools to help prevent creators block and to make it easy to come up with ideas that are relevant, authentic and meaningful.

Looking at blank pages never have to be scary again. You will feel confident filling those pages with finished polished content that will wow your potential clients.

We will work on building a finished case study presentation for you to start building a strong portfolio. We will work on creating both a client presentation and a brand guidelines manual to help people know how to use your brand design and identity system you developed.

This course has a nice balance of theory and practical software projects. This class is for those who have taken any of my software courses or have basic knowledge of Adobe Photoshop and Adobe Illustrator or Adobe alternatives design programs as we will not cover the beginner level software basics.

This course comes loaded with a 50 page brand design guide that details the entire class in an easy to read accessible pdf. This course comes with style presentation Adobe photoshop template, an Adobe Illustrator brand presentation template and an Adobe Photoshop Behance portfolio template and more.

Ready to start changing more, elevate your design offerings and change the direction of your career? Want to be a designer that understands both the business and design aspect of the branding process to craft strong brands. I will see you in the first lesson.

Watch online or Download for Free

01 – BrandDesignMasterclass CourseIntro
02 – Lesson1 IntroductionToBrandDesign
03 – Lesson1b IntroductiontoBrandDesign Part2
04 – The Client Brief
05 – Conducting Research
06 – Target Audience
07 – Finding Direction
08 – Putting Together Our Style Ideas
09 – Stylescape – part 2
10 – Finding a Brands Position
11 – Word Association
12 – Word Mapping
13 – Sketching Warm-up
14 – Sketching Our Concepts
15 – Logo Design Section – Getting Started
16 – The Knife Concept
17 – Seal Graphic Concept
18 – Logo Typography
19 – Choosing Between Our Concepts
20 – Refining Our Concept
21 – BONUS – Logo Mockup
22 – Third Concept
23 – Logo System – Perfecting Our Logo
24 – Logo System – Gridding
25 – Logo System – Alternative Presentations
26 – Typographic System Introduction
27 – Typographic System – Examples
28 – Typographic System – Menu Project
29 – Typographic System – Menu Layout
30 – Typographic System – Type Scale
31 – Color System – How to Choose Color
32 – Color System – Psychology of Color
33 – Color System – Flexible Color Systems
34 – Chopstick Wrapper Mockup
35 – Wrapper Layout design
36 – Color System – Different Versions
37 – Applying colors to our Menu
38 – Brand Language
39 – Photography Rules
40 – T Shirt Design Project
41 – Delivery Bag Concept
42 – How to Present Your Work Introduction
43 – Client Presentation Examples
44 – Client Presentation – Sushi Club
45 – Part 2
46 – App Icons and Misc Projects
47 – Client Presentation – Exporting
48 – Portfolio Case Study
49 – Part 2
50 – Part 3
51 – Loading Our Case Study on Behance
52 – Behance Template
53 – Brand Standards Manual Examples
54 – Brand Standards Manual – Sushi Club

[Skillshare] The Branding Masterclass for Graphic Designers – The Entire Process_Subtitles.7z

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  1. Thanks for the course. Please can we get the files (templates and guides…). They are really important and it’s one of the best courses in graphic Design. Thanks again.

  2. The Behance Template mentioned in the video : 52 โ€“ Behance Template

    Needs to be added to the list of files available for download.

    Please help out by doing so ๐Ÿ™‚

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