Spotting Logo Trends

On September 18, 2018

Release date:2017, June

Duration:01 h 03 m

Author:Bill Gardner

Skill level:Beginner

Language:English

Exercise files:Yes

In this course, Bill Gardner shows you how he pulls together the annual logo Trend Report, demonstrating how to identify trends. Bill explains how trends develop and shares why spotting trends is important to logo designers. He takes you through the process of tracing the evolution of specific trends as examples. This leads to a trained eye that can more readily predict what future paths trends may take. Using this skill, designers gain a distinct edge on the competition.

Topics include:
The evolution of logo trends
Examining the monoline trend
Crests and geodimensional objects
Typography
Examining the transparency trend
Overlapping objects
Geometric dimensional
Real life dimensional
Putting trend spotting into practice
Predicting trends

Table of Contents

Introduction
Welcome 2m 13s
1. How Trends Develop
How we map out trends 2m 35s
Why trend spotting is important 4m 6s
Trends: Looking back 4m 44s
Design is evolutionary 6m 20s
2. Tracing the Evolution of Monoline
The monoline trend 1m 9s
History of monoline 3m 9s
When monoline began to fork off 2 m 40s
Morphing into crests 2m 51s
Morphing into geodimensional objects 2m 24s
Morphing into typography 3m 6s
Where monoline could go to next 1m 11s
3. Tracing the Evolution of Transparency
The transparency trend 2m 17s
History of transparency 3m 28s
When transparency began to fork off 3m 1s
Morphing into overlapping objects 3m 10s
Morphing into geometric dimensional 2m 22s
Morphing into real life dimensional 3m 7s
Where transparency could go to next 1m 22s
4. Predicting the Future Paths of Trends
Putting this into practice 2m 27s
Challenge: Predict the trend 1m 17s
Solution: Predict the trend 2m 19s
Conclusion
Next steps 2m 15s