Logo Design Presentation – How to Present Ideas to Clients by Ilya Lobanov

What Will I Learn?

• How to create a client presentation that sells your thinking and ultimately your work.
• How to structure the key sections intelligently using a storytelling technique
• Review some example presentations for more context

Requirements
Thirst for learning and improving your presentations
Ideally at least basic experience with logo design

Description
When I was a junior designer I assumed that my logo and branding work presentations should be filled with 90% pretty pictures. Can you relate?

What I’ve ultimately learned through trial and error over the last 18+ years is that about 90% of the presentation should in fact be demonstrating how you arrived at those decisions and selling in your thinking.

The ‘beef’ of the presentation needs to be about telling a compelling story, that’s tied to specific agreed-upon objectives. And the deliverable (whether that’s a simple logo, a full brand identity, or any type of design) should be the cherry on top.

While every client presentation should be unique, there are a few fundamental principles and components you should think about when presenting any type of branding work, and I will show you why using a structure like this is important.

The skills you will learn in this class are transferable – meaning that you will be able to apply this type of thinking for any presentation in the future, enabling you to present confidently and successfully.

If presenting your work has been challenging for you in the past, this class will give you the confidence and tools that you need – enrol now.

Who is the target audience?

Brand and Logo Designers
Brand Strategists
Freelance Designers
Marketing Professionals