Meaningful Visual Identity Design – From Brief to Pitch by Rejane Dal Bello

In a world increasingly driven by images, graphic design shapes our opinions, desires, and emotions. Award-winning graphic designer Rejane Dal Bello, known for her impactful work spanning two decades, invites you to explore the art of transforming complex concepts into captivating images that resonate with diverse audiences.

Through her self-named studio, Rejane has collaborated with a spectrum of clients, from charities to architects, leaving an indelible mark on the visual landscape. Her insights are encapsulated in the book “Citizen First, Designer Second,” reflecting the lessons learned during her remarkable career.

In this online course, Rejane shares her creative process, guiding you in crafting meaningful visual identity systems—from the initial brief to the final pitch. Embrace the opportunity to design a brand for a new marketplace, using Rejane’s unique approach. Are you prepared to produce work that is not only visually striking but also imbued with meaning, engagement, and lasting impact?

Who is This Course For?
This course is designed for designers at all levels of experience who aspire to master the art of creating meaningful visual identities for brands.

Requirements and Materials
Previous design experience is essential for this course. Additionally, you will need access to a device equipped with the digital design software of your choice to participate effectively in the learning process.