Complete Design Thinking Masterclass – eBook included by Andy Woynarowski

On March 4, 2023

In ebook , Skillshare

Release date:2022, October

Author:Andy Woynarowski

Skill level:Beginner

Language:English

Exercise files:Yes

About This Class

Introducing the “Design Thinking Masterclass Book – Design [RE] Thinking: Reimagining Innovation for the New Normal”, completely updated for 2021! This book by Andy provides all the tools discussed in the course, making it the perfect companion to follow along with the course content. With a perfect blend of theory and practice, this book will guide you in mastering design thinking.

Moreover, the course content itself is presented in a vlog format with 4.5 hours of knowledge-packed content, making it engaging and convenient for learners. With 30 methods fully integrated into the design thinking process, you will be able to apply these tools to any design challenge presented to you.

The course also includes 94 resources for you to download, including the entire e-book on Design Thinking worth 30 USD. This is the only course on the market that not only explains the high-level process of design thinking but also goes through each step in detail. You will work on an actual business case example, using design thinking to create the restaurant experience of your dreams.

By the end of this course, you will have learned 29 methods that are fully integrated into one design thinking process, covering areas such as business requirements analysis, customer research, problem definition, ideation, prototyping, testing, and impact delivery. You will be able to tackle any design challenge presented to you, understand the perspective of your customers, and deliver the experience designed to prepare your or your client’s business.

In summary, this design thinking course covers everything you need to know about design thinking, from start to finish. You will be equipped with the necessary tools to create impactful designs and become a design thinking legend.

In this Design Thinking Course, you will learn:

How to tackle any design challenge presented to you
How to conduct customer research and use the results to your advantage
29 methods fully integrated into one design thinking process
How the entire design thinking process works, enabling you to create your own exciting methods
How to prepare your or your client’s business for the delivery of the experience designed – a unique aspect not covered in any other course.

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01. Welcome to the Design Thinking Masterclass
02. My Way of giving back
03. Introduction to Design Thinking
04. Past and current challenges
05. Areas of Business Impact
06. Lecture 4 Commodities, Products, Services and Experiences
07. Design Thinking Process
08. Business context of the project
09. Business Hypothesis – Introduction
10. Design Vision – Introduction to the tool
11. Design Vision – tool breakdown
12. Design Vision – Restaurant example
13. Business Goals – Introduction
14. Business Goals – tool breakdown
15. Business Goals – Restaurant example
16. Stakeholder Mapping – Introduction
17. Stakeholder Mapping – tool breakdown
18. Stakeholder Mapping – Restaurant Example
19. Archetype creation – tool breakdown
20. Archetype creation – Restaurant Example
21. Business Hypothesis Mapping – tool breakdown
22. Business Hypothesis Mapping – Restaurant Example
23. Business Hypothesis Mapping – Summary
24. Customer Perspective – Introduction
25. Recruitment Process
26. Research scenario – Introduction
27. Research scenario – Restaurant Example
28. Research Methods
29. Research Methods – description
30. Research methods – choosing the right method
31. Research Methods – In-Depth Interviews
32. Research methods – On-line Questionnaires
33. Research Synthesis
34. Business Hypothesis Validation
35. Customer Perspective – Summary
36. Design Challenge – Introduction
37. Experience Map Overlaps
38. Root Cause – tool breakdown
39. Design Challenge Definition
40. Design Challenge Prioritisation
41. Design Challenge Summary
42. Ideation – Introduction
43. Ideation Methods
44. Transformation Method
45. Brainwriting Method
46. Prioritising solutions
47. Ideation Summary
48. Prototyping – Introduction
49. Types of Prototyping
50. Prototyping Mindset
51. Prototyping Tools
52. Storyboarding using photographs
53. Storyboarding using pre-made kits
54. Prototyping – Summary
55. Testing – Introduction
56. Testing – Mindset
57. Testing Scenarios
58. Testing Methods
59. Observation Method
60. Shadowing Method
61. Guerilla Interviews
62. Validation Workshops
63. List of recommendations
64. Testing Summary
65. Impact Delivery – Introduction
66. Revisiting the entire process
67. To-Be Experience Map
68. To-Be Experience Map – Business Goals
69. To-Be Experience Map – KPIs
70. To-Be Experience Map – Risks
71. To-Be Experience Map – Change Management
72. Impact Delivery – Summary
73. Thank you very much!
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