Design to Communicate (Spanish, Multisub)

Learn to master the resources of visual rhetoric
Leire Fernández and Eduardo Herrera, are doctors in Fine Arts and professors and university researchers specialized in graphic design; Together they develop design projects and their work has been recognized with national and international awards.

In this course you will be taught to approach design as a means of creating meaningful communicative concepts and will teach you to master the resources of visual rhetoric to translate verbal language into a graphic one with equal or greater communication power.

What will you learn in this online course?
You will begin to know better the work of Eduardo and Leire, who will also tell you about their references and what and who inspires them when designing.

Then, they will explain the direct relationship that exists between design and language, showing how the elements of one and the other coexist in a relationship of exchange.

They will show you their flow of creation of ideas and they will propose a design process oriented to the creation of meaningful concepts, showing you the communicative opportunities offered by the meaning of the images.

From the hand of Leire and Eduardo you will immerse yourself in the vast world of visual rhetoric, exploring the morphological, syntactic and semantic resources that this puts at your reach.

You will learn to analyze the designs of book covers, posters and brand identities in a critical way, based on their form and meaning, to study their communicative intentions; something that will be very useful when making your own designs.

What is this course’s project?
Putting into practice the foundations of visual rhetoric that you will learn in the course, you will design the cover of a book, a poster or a graphic identity mark of your choice.

Who is this online course for?
To designers, illustrators, photographers, visual artists or anyone, professional or amateur, who is looking for the most effective way to communicate ideas through design.

Requirements and materials
It is recommended, although not essential, to have basic knowledge of Photoshop and Illustrator.

With respect to the materials, you will need a computer in which you must have installed the design programs that you will use to create your final project.