Online course for Illustration, to advertising, to create an identity (Curso online de Ilustração para publicidade: crie uma identidade – PT-BR, Eng sub)

If you’re working in the field of illustration, particularly in advertising, there’s an opportunity to gain insight from two key aspects and utilize them to develop a unique visual identity for a brand through illustration.

To get started with creating illustrations, you’ll need a few tools. The team will likely use a graphic tablet, but it’s also possible to work on a desktop computer. Additionally, you’ll need paper and a pencil for sketching out initial ideas.

In terms of software, we recommend using Adobe Photoshop or Photoshop Elements, preferably versions released in 2018 or later, to create digital illustrations. These tools offer a range of features that can help bring your illustrations to life and create a polished final product.

This course is designed to enhance your ability to create and comprehend customer needs while utilizing illustration in advertising. Throughout the lessons, we’ll be completing real-world projects that cover everything from briefing to constructing a visual brand identity with illustrations, icons, typography, and social media advertisements. We’ll also delve into how to implement designs exclusively for the brand on its products. Are you ready to begin?

Course Outline:

Introduction:

• 2 lessons, 4m 48s

Briefing:

• 4 lessons, 11m 8s

References to Practice:

• 7 lessons, 20m 50s

The Initial Draft:

• 4 lessons, 12m 46s

Review of Photoshop:

• 14 lessons, 1h 5m

The Draft in Illustrator II:

• 8 lessons, 44m 25s

Icons and Lettering:

• 5 lessons, 24m 11s

Lineart, Lines, and Contours:

• 9 lessons, 21m 15s

Color:

• 9 lessons, 35m 33s

Final Touch-ups and Closures:

• 9 lessons, 50m 31s

Conclusion:

• 1 lesson, 2m 2s