Brand Design Mastery
Release date:2022
Author:Matt Brunton, Rachel Hurry, Ran Segall
Skill level:Beginner
Language:English
Exercise files:Yes
Adding branding to your services means creating more value and charging more.
But even though it sounds like a smart business move, you haven’t figured out how to make it work for you.
Potential clients approach you for branding but sales conversations fizzle out because you don’t know how to achieve their business goals, and they can tell.
Or worse, you aren’t sure what you’re supposed to deliver for a branding package so you don’t even attempt to sell it to clients.
Adding branding to your services feels ridiculous (even if you’re already doing it unofficially) because your own branding looks so amateur.
You know you should be looking for clients but you feel you’re unable to piece together a process that you can follow from start to finish.
Even when a client does pay you to design their brand identity, you get stuck in endless loops of feedback and revisions because they don’t trust you enough.
You don’t want to just muddle through client projects like an amateur.
You want to follow a complete, tried-and-tested roadmap, knowing you aren’t missing or skipping any steps.
You want to work with bigger clients, do what you love full time, and build a stable business.
With the right processes, knowhow, and professional feedback, you can deliver more value to your clients, earn more money, and have more fun in the process.
Instructional videos by 3 expert instructors
You’ll learn from Rachel, Matt, and Ran. With over 12 hours of video content including theory, examples, and demos, we’re going deep.
Course projects
You’ll get to apply what you learn and develop your practical skills by working on a fictional client branding project and a project for your own brand identity.
Templates & resoruces
To help you work more efficiently, we’re sharing all our tried-and-tested templates for proposals, strategy sessions, and creative presentations, along with recommendations for further reading and resources.
01. Welcome
01. Course Overview and How to Make the Best of It
02. Course Project & Certification
03. Introduction to Your Instructors
02. Closing a branding project
04. The Value of a Strategic Brand Design Process
05. The Discovery Call
06. Pricing & Scope
07. Proposal & Negotiation
03. Brand Strategy
08. Understanding and Developing Brand Strategy
09. Defining Business Purpose- Vision and Mission
10. Defining the Customer Persona
11. Defining Market Position
12. Finding The Big Idea
13. How to Run a Successful Strategy Session
14. Developing the Strategy and Gaining Insight
15. Presenting the Strategy
16. Case Study- DoubleYou
17. Mod 3 Assignment- Project Overview & Brand Strategy
04. Creative Direction
18. What is Creative Direction in Branding
19. Finding Inspiration and Doing Research
20. Designing Moodboards
21. Presenting Visual Direction to Clients
22. Case Study- Architecture Brand
23. Mod 4 Assignment- Creative Direction
05. Logo Design
24. What Makes a Good Logo
25. Logo Types and Terms
26. Sketching ideas
27. Vector Techniques for Logos
28. Refining the Logo and Composition
29. Case Study- Logo Design (Dust Palace _ Saver One _ Architecture Brand)
30. Mod 5 Assignment
06. Visual Identity
31. Developing a Design Concept
32. Selecting and Editing Type
33. Color in Visual Identities
34. Broadening Your Identity Design
35. Applying the Brand Online & Offline – Mockups
36. Putting It All Together- Identity Presentations
37. Presenting and Getting Feedback
38. Case Study & Demo
39. Mod 6 Assignment- Visual Identity
07. Delivering The Brand Identity
40. Wrapping up the project
41. Creating brand guidelines
42. Delivering files and assets
43. Mod 7 Assignment- Brand Guidelines Delivery
08. Advanced Branding Topics
44. Brand Architecture
45. Naming
46. Rebranding
09. Conclusion & What’s next
47. Getting your certification
48. What’s next!
Resources Doc.7z
[Flux Academy] Brand Design Mastery_Subtitles.7z
Channel
You Are The BEST.
Thanks a million!
Just wanted to share a Companion course
[Flux Academy] Web Design – Becoming a Professional
https://mega.nz/folder/###
Have a good day
thanks!
Hello, is “[Flux Academy] Web Design – Becoming a Professional” Shared here with you added to this site? Can you add more like these
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Attn: Copyright Agent
Pursuant to 17 USC 512(c)(3)(A), this communication serves as a statement that: I am the duly authorized representative of Flux Life ltd, the exclusive rights holder for Brand Design Mastery educational course from https://www.flux-academy.com/courses/brand-design-mastery.
These exclusive rights are being violated by material available upon your site at the following URL(s):
https://online-courses.club/brand-design-mastery/
I have a good faith belief that the use of this material in such a fashion is not authorized by the copyright holder, the copyright holder’s agent, or the law;
Under penalty of perjury in a United States court of law, I state that the information contained in this notification is accurate, and that I am authorized to act on the behalf of the exclusive rights holder for the material in question;
I may be contacted by the following methods:
DMCA Pro Incorporated
340 S. Lemon Ave #7313
Walnut, CA 91789
352-440-6303
[email protected]
I hereby request that you remove or disable access to this material as it appears on your service in as expedient a fashion as possible. For more information, visit https://dmca.pro/notice/
If you are not the appropriate contact, would you please forward this notice to the appropriate contact?
Thank you.
Electronically Signed,
Jason Allen
DMCA Takedown/Copyright Infringement Notice 556-286-36587-56200
Attn: Copyright Agent
Pursuant to 17 USC 512(c)(3)(A), this communication serves as a statement that: I am the duly authorized representative of Flux Life ltd, the exclusive rights holder for Brand Design Mastery educational course from https://www.flux-academy.com/courses/brand-design-mastery.
These exclusive rights are being violated by material available upon your site at the following URL(s):
https://online-courses.club/brand-design-mastery/
I have a good faith belief that the use of this material in such a fashion is not authorized by the copyright holder, the copyright holder’s agent, or the law;
Under penalty of perjury in a United States court of law, I state that the information contained in this notification is accurate, and that I am authorized to act on the behalf of the exclusive rights holder for the material in question;
I may be contacted by the following methods:
DMCA Pro Incorporated
340 S. Lemon Ave #7313
Walnut, CA 91789
352-440-6303
[email protected]
I hereby request that you remove or disable access to this material as it appears on your service in as expedient a fashion as possible. For more information, visit https://dmca.pro/notice/
If you are not the appropriate contact, would you please forward this notice to the appropriate contact?
Thank you.
Electronically Signed,
Jason Allen