Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views :
Oh Snap!

It looks like you're using an adblocker. Adblockers make us sad. We use ads to keep our content happy and free. If you like what we are doing please consider supporting us by whitelisting our website. You can report badly-behaved ads by clicking/tapping the nearby 'Advertisement' X text.

Search
Generic filters
Exact matches only
Filter by Custom Post Type
Filter by Categories
2D Animation
3D Animation
3D Coat
3D Design
3D Illustrator
3D Modelling
3D Printing
Agisoft Photoscan
Applications
2D game tiles
3D Objects
3d-Coat
Adobe
Adobe Animate
Adobe Fonts
Adobe Fuse
Adobe Illustrator
After Effects
Animate
Camera Raw
Creative Cloud
Dimension CC
Draw
Flash
Fuse
Illustrator
InDesign
Lightroom
Media Encoder
Photoshop
Premiere
Sketch
Smart Objects
Spark
XD
Affinity Designer
Allegorithmic
Substance Designer
Substance Painter
Anime
Apple Pencil
Architecture
Autodesk
3D printer
3DS Max
AutoCAD
Flame
Fusion 360
Marvelous Designer
Maya
Motion Graphics
Motionbuilder
Mudbox
Revit
Siemens NX
Sketchbook
Softimage
Solidworks
Toon Boom
Blender
Blueprint
Book
C#
Cinema 4D
Zero Plugins
Cinema Grade
Clarisse iFx
Clip studio paint pro
Corona
CrazyTalk Animator
Cubase
Cycles
DaVinci Resolve
Design
Dynamo
Eyeon
Fusion
LumenRT
VUE
Filmora
Final Cut Pro
Fundamentals
GameGuru
Geoboil Effect
GIMP
Godot
Graphic Design
Grasshopper
Grease Pencil
HitFilm Express
Houdini
Identity Design
Inkscape
Instagram
iPad Pro
JavaScript API
Keyshot
Krita
layers
Lightwave
Logo design
Luminosity
Lumion
Magazine
Manga
Mantra
Marketing
Marmoset toolbag
McCown Design
Mocha Pro
Modifiers
MOHO
Moi 3D
Nextlimit
Maxwell Render
Realflow
Nukex
Octane Render
Octane Standalone
Page Layout
painting
photography
Plugins
Arnold
Cebas
Mental-ray
V-Ray
Poser 11
Premiere Pro
Procreate 4
Programming Graphics
Proportion
Python
Quixel Mixer
Redshift
Rhino
Scratching
Sculptris Alpha
Shading
Sketchup
sound effects
Spine
The Foundry
Colorway
Mari
Modo
Nuke
Theory
TVPaint Animation
Typeform
Unity
Unreal Engine
Vectorworks
Video Editing
Vignettes
VrayForC4d
Vuforia
Wacom
Wedding Workshop
Workshop
World Creator 2
World Machine
X-Particles
XNormal
XSI
Zbrush
Arch Viz
Artheroes
Blender Cloud
Blender Market
Blender3dk
Bolt
Brushes
Brushwork
C#
Carbon Engine
Character Design
Character illustration
Cinematic Storyboard
Class Creatives
Concept Art Accelerator
Crehana
Daredevil
Data Glitch
David Dubnitskiy
DAZ 3D
Digital Painting
Digital Sculpting
Direct X11
Drawing Portrait
e-Book
Ezra Cohen
filming
Fly On The Wall Studio
Fstorm
Game development
Game Institute
GameMaker Studio 2
Golaem
Juice FX
Laura Coyle Creative
Levelup Digital
Mighty bake
Mixamo
Natron
Netflix
OpenToonz
Outdoorexposure
Pattern Design
PFTrack
Phoenix FD
Photoediting
photoshooting
Pixel Art Master
Polygon Runaway
Pro Edu
Quicktime
Red Giant
RedefineFX
Renderman
Rough Animator
Sakimi Chan
skillshare
Slate Material Editor
Soundly
Speed Sculpting
Steinberg
Cubase
Stilllifeacademy
Stylized Character
Surface Design
Syntheyes
Ted Gore Creatives
Toon Boom Harmony
Topics
2D Drawing
3D Drawing
3D printing
Animation
BIM
Brett Florens
Character
Color grading
Coloring
Compositing
Documentaries
Dynamics
Game Design
Game Development
Human UI
Lettering
Lighting
Materials
Modeling
Particles + Dynamics
Post Production
Previsualization
Projects
Prototyping
Rendering
Retouching
Rigging
Scripting
Sculpting
Sharpening
Simulations
Sketching
Textures
Visual Effects
Visualization
Tutorials
2danimation101
3D Artis
3d Character Workshop
3DBuzz
3DEx
3DFluff
3DMotive
academy.thatryanmanning
Action Cut Film School
Addison-Wesley Professional
Amazon
Animation Mentor
Apalkin
Applied Houdini
APVFilms
Archoncad
ArtCamp
Artistsnetwork
Artofsteveahn
Artstation Masterclasses
asileFX
Blender 101
Blender Cloud
Brett Florens
BringYourOwnLaptop
Brookes Eggleston
C4Dapt
Capture Landscapes
CG Makers
Cg-school
CGBoost
CGCircuit
CGCookie
CGmasters
CGSociety
Cinema graph Family
Cinema4dtutorial
Cineversity
cmiVFX
Color Grading Central
Coursera
Cozzi
Create 3d Characters
Creative Shrimp
CreativeLive
CreatureArtTeacher
Ctrl Paint
Cubebrush
David Finch
Daz Studio
Digital Tutors
Domestika
Dorean Cleavenger
Elementza
Elephorm
Elyan Parker
Entagma
Ezra Cohen
Film Simplified
FilmEditingPro
Flippednormals
French Cinema
Fstoppers
Full Time Filmmaker
Fulltimefilmmaker
FXPHD
Game Art Institute
Gameinstitute
Gnomon
Greyscalegorilla’s
Gumroad
Helloluxx
Holdframe
Hyperfine Architectre
iAnimate.net
Imaginism Studios Blog
InfiniteSkills
InlifeThrill Designs
Insidetheedit
Inspire
Jazza Studios
Johannes L
KarlTaylorEducation
Kazone Art
Kazoneart
KelbyOne
Learn Squared
Lesterbanks
Levelip Digital
Libel studios
LinkedIn
LiveActionVFX
LogoCore
Lostboys learning
Lynda
MacProVideo
Mark Maya
Master Class
MasterClass
Mastering CGI
MaxDepth
Maxon
Mix Training
Mixinglight
MoGraph Mentor
Mographplus
Mold3D Academy
Moment
Motion Design School
Motionworks
MZed
New Masters Academy
Nickpagephotography
O'Reilly
Packt Publishing
Patreon
PencilKings
PHLearn
Pingo
Pluralsight
Proko
RamStudiosComics
RAWexchange
Rebelway
Redstar Graphics
Renderotica
Retouching Academy
RGG EDU
RGGEDU
RippleTraining
Rohan Dalvi
School Of Motion
Schoolism
schoolofmotion
Scott Eaton
Seanwes
Shlece
Skillfeed
Skillshare
Skynamic Studios
Stone River eLearning
Sue Bryce Education
Svslearn
The Great Courses
Thefutur
Theportraitmasters
ThinkParametric
THU 2015
Train Simple
Tuto.com
Tutsplus
Uartsy
Udemy
UNHIDE School
Unity3dschool
UX Collective
vertexschool
VFXBro
VFXforfilm
Videosmile
VTC
Vyond
Watts Atelier Online Program
WLOP
Yiihuu
Zbrushguide
ZBrushWorkshops
Uncategorized
Unity Networking
UV Master
Vector
VEX
VFX
Visual Design Lab
Visual Development
Viz Guru
Watercolor
X-Particles
Xgen
Xparticles
yiihuu.cc
Zeronis

Typographic Logos – Typography and Lettering for Logo Design – Ray Dombroski

/

Release date:2019

Duration:01 h 31 m

Author:Ray Dombroski

Skill level:Beginner

Language:English

Exercise files:Yes

Type-based logos, also known as logotypes and wordmarks, are a powerful way to define the style of your brand. Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique.

Whether you need to design custom lettering for a company logo, a t-shirt, advertising, or your own personal brand, I’ll show you how to find inspiration, sketch out your rough ideas, refine your design and bring it into the computer. From there, you will learn how to create color options and add in some shading and texture.

In the class, I’ll walk you through how to start from (chicken) scratch to create this logo. After that, it’s your turn to find your own style and show the world what you can make!

Class Outline
Welcome. In this typography tutorial, you’ll learn how to design a typeface logo – all the way from ideation to final product. The logos you’ll explore in this class can function for companies, t-shirts, product packaging, and book covers. Discover how to create your own design style with type-based logos instead of using the best website font you can find. Use this class to craft your own creative aesthetic from start to finish.
Why Make Custom Lettering? You’ll learn the basics of different typeface design varieties. You’ll often use clean vector designs for corporate logos — since they can shrink to the size of a business card, and expand to the side of a building. When it comes to t-shirt designs or more casual logos, you can more easily opt for hand-drawn options.
What is typography? Typography includes the entire alphabet, both in uppercase and lowercase. You’ll also learn the difference between:
A font and a typeface
Lettering and typeface
A logo mark and a logotype
The Business of Logo Design. You’ll find out how much you can charge for your logo design. While a typical t-shirt design goes for around $400, you’ll see that corporate logos can be a lot more lucrative. From Paul Rand’s pricey design for Steve Jobs to the surprisingly cheap Nike swoosh logo, you’ll learn just how wide a payment range can be.
Getting Inspired. You’ll learn the value of emulation (along with whom not to emulate). You’ll also learn how to take existing lettering fonts and font families, and create something new. You’ll also see how platforms like Pinterest can inspire you. Finally, you’ll discover how to apply what inspires you, and make it your own.
Analog and Digital Tools. From copy paper and mechanical pencils to bitmap textures and Photoshop brushes, you’ll get a tour of the best materials to use for creating your typographic logo.
Thumbnails and Bringing Your Design to Your Computer. You’ll learn the three main types of letterforms, and watch as Ray imports a hand-drawn sketch into the computer. Then he’ll print out a sketch on paper. Then you’ll learn a couple of key “design school” tricks.
Make and Refine Vector Lettering. Using as few points as possible to create your vector letters, you’ll refine this version of your logo by printing it out (again), checking for negative space, and brushing up on small details.
Adding Shading and 3D Effects. You’ll learn tricks for incorporating shading in Illustrator, such as layers, gradient libraries, the knife tool, and the divide tool. To add 3D effects, you’ll check out the blend tool, and learn how to clean up your designs from there.
Colorways, Bitmap Textures, and Photoshop Brushes. After merging color with the design you’ve created in Illustrator, you’ll test out a variety of colors in different layouts, all the while making sure to test for readability. Then you’ll learn to add distress to your lettering—with bitmap textures in Illustrator and brushes in Photoshop. Specifically, you’ll learn how to add distress by using layer maps, separating individual layers, or combining them to uniformly add distress across your design.

  • Facebook
  • Twitter
  • Google+
  • Linkedin
  • Pinterest

Leave a Comment

Your email address will not be published. Required fields are marked *