The Complete Case Study v1

Learn how to find bigger, better clients using great case studies
What if you could easily turn your successful projects into sales?
What if you could stop panicking every time someone asks about your portfolio?
What if you could feel confident and optimistic about sharing your process and results?

So why case studies? Why this kit?
I can remember just starting out as a freelance designer. I was struggling to make ends meet and I was just trying to find anyone who would pay me to create. Those were tough times.
I remember whenever someone asked me for my website or portfolio. I would give them the link or send them the PDF… then follow it up with a whole list of excuses:

My site’s down right now, we’re just going through a rebrand
We’ve been so busy, we haven’t been able to update things in a while
Just a heads up: most of the work up there is student work

Any of those sound familiar?
Every once in a while, I’d crack open my portfolio website to update things and add new projects… and sit staring at the blank text window, wondering what to write. Or I’d open the project-final-FINAL-r23 folder, and wonder how the hell I was supposed to share the client-butchered results with the world. Especially when my first attempts were so much better.
To be honest, I wasn’t the sharpest tool in the shed back in those days. In fact, I’m still far from perfect.
But I’ve learned a few things since then, albeit from the school of hard knocks, which I’m dying to share with you. Minus the hard knocks, of course.