Logo Design – Illustrating Brand Characters by Von Glitschka
Release date:2023
Duration:04 h 16 m
Author:Von Glitschka
Skill level:Beginner
Language:English
Exercise files:Yes
Branding isn’t just about logos. Many brands are also represented by characters, which can be as recognizable as the brand logos themselves—think Ronald McDonald or the smiling Kool-Aid pitcher. Not every company needs a brand character, but when marketing and strategy determine a unique voice to communicate for a company, brand, product, or service, a brand character is a great way to engage and endear an audience.
In this course, illustrator Von Glitschka explores the creative decisions, methodology, and illustration techniques behind creating brand characters. Von shows you how to choose a theme and an appropriate style and covers the progressive process of drawing out your personality. He also deconstructs real-world brand character projects so you can glean even more insight.
01 – Introduction
01 – Designing a brand character
02 – 1. Solid Creative Foundation
01 – Defining the theme and reference
02 – Picking an appropriate style
03 – Drawing a character
04 – Responding to client revisions
03 – 2. Vector Craftsmanship
01 – Building base vector art
02 – Building geometric vector art
04 – 3. Detailing and Coloring
01 – Adding shading, highlights, and detail
02 – Establishing brand character colors
05 – 4. Real-World Brand Characters
01 – Deconstructing Kool-Aid Man
02 – Simple candy characters
03 – BBQ brand character
04 – Froot Loops brand character exploration
05 – Sports-oriented brand characters
06 – Brand character examples
07 – Practicing brand character design
06 – 5. Delivering Final Artwork
01 – Creating multiple formats for character
02 – Providing black-and-white and reverse options
03 – Delivering final artwork
07 – Conclusion
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