Illustrating Children’s Books – Part 1 & 2

EVERYTHING you’ve ever wanted to know about the art and business of making picture books is here.
This is a professional level comprehensive children’s book class. Will & Jake have spent their careers learning the craft of visual storytelling and applying it in animation and children’s publishing. They have both illustrated books for major publishers including Scholastic, Random house, Harper Collins, Penguin, Macmillan, Simon & Schuster, Leap Frog, Harcourt, and Klutz among many others. They’ve been compiling information, principles, lessons, demos, and techniques to teach you everything you need to know to illustrate a children’s book.

This class is broken down into two parts:

Part 1 – Creating the Artwork (YOU ARE HERE)
Part 2 – Business and Marketing.

In Part 1 we will give instruction concerning the development of the content of your illustrations. We will not focus on mediums so this is NOT a digital or watercolor class – rather it will teach you the more intellectual decision making behind what you choose to illustrate – it is a class for everyone working in any medium. We will focus on making the art for printed children’s books but will not teach how to make ebooks or story apps.

Part 2 will cover all things related to successfully selling books and managing your business affairs related to children’s books. We will cover the preparations for submitting and marketing your stories and work to publishers. It will be useful for those interested in self publishing but – we will not teach marketing for self publishing.

Guest speakers
Sheila Keenan is an established editor in children’s book publishing and author of fiction and nonfiction for young people. She has served as Editor at Penguin, Senior Editor at Abrams and Executive Editor at Scholastic. Her latest book, Dogs Of War, is a graphic novel of historical fiction based on the role of dogs in the military. She collaborated with David Macaulay on “How It Works,” his new illustrated nonfiction series for beginning readers. Sheila lives in New York City with her artist husband Kevin Duggan. They are currently working together on a new picture book about a whale rescue.

Chad W. Beckerman is the Creative Director at ABRAMS, where he oversees picture books, novels and graphic novels under the Abrams Books for Young Readers, Amulet Books, Abrams Appleseed and Abrams ComicArts imprints. He is the designer behind such successful children series as Diary of a Wimpy Kid, Origami Yoda, NERDS Nathan Hale’s Hazardous Tales, Frank Einstein and The Terrible Two. He has been a judge for several illustration competions such as Society Of Illustrators Annual 53, Communication Arts Illustration Annual 54: 2013, American Illustration 32, 2014 SCBWI New York Show Illustration Judge and the New York Book Show 2104. He has worked with a variety of illustrators from John Hendrix, Nikki McClure, Sophie Blackall, Jillian Tamaki, Yuko Shimizu, Dan Santat, David Shannon, Jen Corace, Harry Bliss, and Julia Denos to name a few. He studied illustration at the Rhode Island School of Design.

Stephen Fraser joined the Jennifer DeChiara Literary Agency as an agent in January 2005. He worked most recently at HarperCollins Children’s Books, where he edited such creative talents as Mary Engelbreit, Gregory Maguire, Michael Hague, Ann Rinaldi, Kathryn Lasky, Brent Hartinger, Stephen Mitchell, and Dan Gutman. He began his career at Highlights for Children and later worked at Scholastic and Simon & Schuster. A graduate of Middlebury College in Vermont, he has a Master’s degree in Children’s Literature from Simmons College in Boston. He represents both children’s and adult books in a wide range of genres.

In this class you will learn:

How the publishing industry works
How to become a children’s book illustrator
All about picture books
How to begin a book project
How to work with a publisher and author
Planning your illustrations & artistic direction
Creating appropriate characters
Drawing from reference & stylizing characters
Anthropomorphizing animals & making them cute
Keeping a likeness in your characters
Convincing emotions and life in your characters
Developing unity in your backgrounds
Developing mood and feeling in your book
Setting up your POVs “camera shots”
Knowing what to illustrate in the text
Designing space for text
Working up from your thumbnails
Drawing comps and final sketches
Planning for the climax
Working with an art director
Preparing and sending final artwork
Developing your art style and portfolio
Marketing methods that work
Understanding and setting up your social media
Working with reps and agents
Attending conferences for marketing
What your publisher wants you to do
Libraries, book trailers, & school visits
The marketing your publisher does
Book awards and understanding the industry
Negotiating contracts & Niche books
Making and submitting dummy books
Advances, royalties, copyrights, invoices