Creation of Animated Videos to Promote your Talent (Spanish, Multisub)

Learn to explain an idea or a business through animation
The life-long PowerPoint has been competitive: an animated video can be all you need to explain a business idea or a product in a fast, interesting and didactic way.

Raúl González, better known as Rulascalaca, is a Mexican animator and illustrator specializing in motion graphics and, specifically, in the creation of animated short videos. In this course, you will explain the best and most efficient way to present your business idea on the Internet, through a short animated video, starting with the concept and ending with animation.

About this course
You will start by getting to know Raúl, who will tell you about his studies, his professional career and will also make a tour of his influences and artistic tastes, from comics to videogames.

Before starting to illustrate and animate, you will review with Raúl the storyboard and script of the project with which you will work.

Then, you will define the graphic style of your video, first sketching the illustrations with simple strokes, to then generate the final strokes in vector. You will know the basic principles of the application and use of color and you will define a chromatic palette to unify the graphics of your video.

Before you start animating, you will separate your artwork into separate files and leave them ready to be taken to Adobe After Effects. Within this program, the first thing you will do, will be to organize the project: paying attention to the names of files, folders and the general outline.

You will start animating from the general to the particular, starting with the scenes, then going one by one animating the elements and characters that compose them.

You will make special emphasis on the animation of the expressions of your characters, planning a rig with which you will apply movements and facial and body.

Raúl will teach you some techniques to give dynamism to animation, such as the transition between scenes, masks and use of keyframes to give that extra touch to your project.

Finally, you will learn to integrate sound effects and music to your animation.

What is this course’s project?
You will create an animated video for an startup , which will seek to publicize a brand, process or service. You will have the flexibility to propose your ideas respecting three parameters: character, brand and dynamics.

Who is it for?
Animation enthusiasts, who seek to optimize their method of work and want to be known as a brand or promote a novel idea.

What you need
You will need knowledge of Adobe Photoshop and After Effects, as well as a computer with these programs. You should also have basic illustration skills and a graphic tablet to make your drawings come true (or have someone to support you in this part of the project.).