Digital Product Design with Lean and UX By Óscar Santos Pérez

Learn the key steps to creating and validating real-world products through user-focused design
When creating a digital project, such as a website or an app, design isn’t the only thing that must be considered. It’s also essential that the real needs of the user and the business are being met. That is the job of Óscar SP, a UX and product designer who has worked to design and improve products for clients like Iberia, Randstad, Kymco, Universidad Europea, Ecoalf, and Metrovacesa.

In this course, Óscar teaches you the most effective concepts and techniques for designing digital products that adapt to the real-world needs of users and businesses. Learn to research your users and clients quickly and efficiently in order to discover their needs or problems. The solution lies in creating designs that eliminate unnecessary elements which distract from the project’s goal.

About this course
Start by meeting Óscar SP, your teacher for this course, and learn about his career, his influences, and the importance of agile work processes in digital product design. Discover the power of Lean UX thanks to its foundation: Lean + Agile + Design Thinking.

Create a workflow that will help you direct any project and learn to evaluate the usability of a digital product by using the 10 principles of usability. Get to know the differences between Usability, User Experience, and Interaction Design.

Learn the importance of researching before designing and when to utilize different methods like desk research, reference documents, interviews, and surveys. Discover why you should rarely create focus groups and see how to organize and present the information you collect with a poster.

With this information, use Design Thinking to empathize with your users, helping you generate ideas that provide solutions to the business and users’ needs.

Get to know the techniques that help define the minimum viable product of each project and define its structure using sitemaps and user flows.

Start designing the wireframes, learning about the different types and when to use each of them. Look for the best design patterns to base your wireframes on and begin sketching prototypes with some basic tools.

Finish the course by learning the best ways to showcase your projects’ successful case studies, including recommendations and other resources and tools that can be employed in future design projects.

What is this course’s project?
Conceptualize and validate a digital product of your choice based on the needs of real users. Design an interactive prototype of an app or website based on an idea or a market need that can be taught and tested with potential users.