Visual Storytelling for your Personal Brand on Instagram (Spanish, Multisub)

Develop a visual strategy to create an engaging and relatable narrative
The best Instagram accounts are backed by a solid visual strategy and a clearly defined editorial line. Selfies, photos of food, and disorganized content without rhyme or reason are a thing of the past. Now, the profiles with the most followers are those that tell captivating stories with a personal touch and a bit of strategy. Photographer, designer, and stylist Marioly Vázquez, the creative mind behind Maria Marie, has spent more than seven years creating content for her personal account and for brands like Dyson, Oral-B, Ford, Unilever, Deliveroo, and Swatch, among others, relying on an effective holistic approach.

In this course, join Marioly as she teaches you how to get the most out of the tools Instagram offers, using branding techniques and a visual strategy to develop an engaging narrative your audience can connect with.

What will you learn in this online course?
Get to know Marioly as she describes how she got her start with Instagram and how it paved the way for her career, making it possible for her to publish her own book, speak at conferences in London, and travel all over the world. Discover how she finds inspiration beyond the world of Instagram to create her photos and designs, drawing from inspirational sources as varied as trips, bookstores, ceramics, and prints.

Then learn what visual storytelling is, how it acts as a branding strategy, why it’s important, and why Instagram is one of the best places to apply it. A single image can convey a lot, but why stop there? Explore different avenues of communication by finding ways to tell stories through a combination of images, videos, and text using the various types of content formats that IG supports. Take your profile to the next level by applying additional tools to optimize your account.

Start taking your first steps towards creating your own story to post on Instagram as Marioly reveals one of her most effective strategies, which she calls the Rule of Five, and helps you narrow down the topics to focus on in your profile. Next, define your own personal style or that of your brand, establishing a strong narrative thread to tie your content together, and use this foundation to assemble an inspirational mood board. Learn the importance of planning out your project meticulously, considering everything from potential trips to the materials you need.

Delve into the different types of photos and videos you can use to tell your stories and their main features, later learning how to edit this type of content like a professional. Find out everything you need to know about captions and ways to use hashtags to reach your target audience. Top it off by using Instagram’s different formats to share your content in the most effective way.

To wrap up, Marioly explains how Instagram’s current algorithm works, how to avoid some of the most common mistakes, and why it’s important to spend time carefully crafting your content for the best results.

What is this course’s project?
Find your own personal style and come up with a visual strategy to post a series of nine photos that tell a meaningful and engaging story capable of captivating your audience.

Who is this online course for?
All creative, up-and-coming entrepreneurs who want to show the world who they are and what they do, either for their own personal brand or a business.

Requirements and materials
You need basic knowledge of photography and a familiarity with Instagram. As for materials, you need a smartphone with access to Wi-Fi or mobile data to download apps.