Viral Marketing Campaigns That Share Themselves (Spanish, Multisub)
Release date:2022
Author:Renato Farfán Basauri
Skill level:Beginner
Language:Spanish
Exercise files:Not Provided
Learn to train your nose to create the most contagious viral campaigns
Internet and social networks have changed the way we consume information and, nowadays, it is not unreasonable that a home video like the goodbye to Chimuelo can be compared in impact to a multi-million dollar campaign of a brand like Nike or Dove. Welcome to the era of viral marketing.
In this course you will learn the keys to create the most contagious virals from the hand of Renato Farfán, General Creative Director at YoupanquiBBDO, and winner of prestigious advertising awards such as Cannes Lions, Clio and Ojo de Iberoamérica, on multiple occasions.
What will you learn in this online course?
The course will begin with an introduction to viral marketing and what you can achieve by running a viral campaign. You will know the power of social networks and the influence they exert on the masses.
After having the basic notions about viral marketing, you will go to know what are the steps to make a campaign. You will start knowing the brand and its audience. Then, you will learn about viral or advertising campaigns similar to the brand of your choice.
After obtaining this information, you will learn about how a campaign is organized with time or without planning time, and you will choose the hashtags to use and the product you want to make viral. To finish the stage of organization and planning, you will define which ecosystem of networks is the best to launch your viral.
Also, you will see what decisions and actions to take in the execution stage of your campaign, depending on the success obtained. You will get recommendations on what to do if your viral was contagious and what to do if it did not come to life. To complete this stage you will know the importance of a good copywriting .
Finally, you will learn to analyze a campaign, the metrics of the successes, the errors and what could be done.
What is this course’s project?
You will plan a viral campaign for a brand of your choice.
Who is this online course for?
To all those who want to convert their brand, or the brand they manage, into the most important conversation topic in networks through strategies relevant to the audience.
Requirements and materials
You will need a smartphone and a lot of desire. A computer will also come in handy.
01 – Hi, Im Nato
02 – Influences
03 – What is viral marketing
04 – Is it hard to make a Viral
05 – The Power of Social Networks
06 – That is contagious
07 – Defining the brief
08 – Campaigns with time and without time
09 – Viral Planning
10 – Defining the Idea
11 – Action plan
12 – Crafting vs. Timing
13 – Visual of the Campaign
14 – Taking out the best copy
15 – Fire the gunpowder
16 – Prolonging the viral
17 – If it does not turn on
18 – Metrics
19 – Final project
Viral Marketing Campaigns That Share Themselves_Subtitles.7z
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Hey @strawberry,
Thanks for this course!
I wonder if you could add another marketing course, but focused on games and Steam. I found one called Wishlist & Visibility Masterclass
It’s a teachable course and here’s the link: https://www.progamemarketing.com/courses/visibility-and-wishlist-masterclass/lectures/40775000
If you could added ii, it would be great!
Thanks!
Marc
Thank You for the course! Very Much Appreciated it.
But i was hoping you upload this course about Cinematic Lightning on Domestika or any related to the subject, it would be very much helpful and appreciated. Thank you in advance.
Heres the link below
https://www.domestika.org/en/courses/3363-cinematic-portrait-photography-light-and-atmosphere