UX Fundamental Principles (Spanish, Multisub)

Learn to analyze digital products to optimize the user experience
If something unites all the companies in the world, it is the need to optimize the user experience in order to obtain better results and achieve its objectives. Carlos Heredia, better known as “Strike”, has spent years dedicating himself to the design, creativity and strategy of all types of consumer brands and making the UX the base on which to build the creation of digital products.

In this introductory course you will learn the basic concepts of the user experience and you will have at your disposal the key tools to develop a professional UX report.

What will you learn in this online course?
You will begin by knowing the work of Strike, who will also speak to you about what inspires him most, his professional career in areas such as design and advertising, and his most important projects.

You’ll get started in the User Experience Design, by knowing what UX is and what is not, debunking some myths and common beliefs. You’ll see some of the most important concepts, know the research process and understand how UX can help both the client and the company.

You will learn to analyze a web page through design and usability patterns. You will analyze principles of interaction design, hierarchies and positioning of elements and components, and web writing. In addition, you will see how to make Heuristic evaluations, what it is and how you can take advantage of it for your web project.

Strike will give you an introduction to analytics. You will see how to extract information with some tools from the web and also, with Google Analytics functions to obtain more relevant information.

Finally, you will learn everything you need to write a professional UX report and give you some tips and recommendations for your project.

What is this course’s project?
Taking as a reference a real web, you will use everything you have learned to make a UX report and propose improvement points.

Who is this online course for?
To people who want to get started and learn some UX basic concepts to create solid user experiences.

Requirements and materials
No prior knowledge of any kind is necessary, since Strike will give you the guidelines to create a UX report from scratch.

With regard to materials, you will only need a computer with an internet connection. All the apps and programs that you will use during the course are online , so you will not need to install anything.