UX – Research Process (Track)

01. Intro to Design Thinking

01. Becoming a Design Thinker

01. Design Thinking Origins
02. Design Thinking Terms and Practices
03. Mindsets vs. Methods

02. Becoming Acquainted with Your User

01. Empathy Maps
02. Data Collection
04. Who is My User

03. Understanding Your User’s “As-Is” Scenario

01. Journey Maps
02. Phases
04. Identifying the Opportunity

04. Designing for Your User’s To-Be

01. Solving for Pain
02. Big Ideas
04. Storyboarding the New Journey

05. Telling the Story

01. Roadmapping
02. Presenting Your Findings
03. Conclusion

04. UX Content Strategy

01. UX Content Basics

01. Understanding UX Content
02. Why UX Content Matters

02. UX Content Attributes

01. Descriptive UX Content
02. Helpful UX Content
03. Transparent UX Content
04. Inspirational UX Content

03. Creating UX Content

01. Defining Personality
03. Personality Trait Exercise
04. Status and Error Messages
05. Help and Support Content
06. Product Pages and Descriptions
07. Brand Identity and Values

04. Implementing UX Content

01. Who is Responsible for UX Content
02. Creating a UX Content Guide
03. Making UX Content Work

05. Solving Problems with UX Design

01. What is a Problem
02. Wants vs. Needs
03. Attitudes vs. Behaviors
04. Developing a Hypothesis

06. Conducting User Interviews

01. Recruiting Participants

01. Why Research
02. Identifying Your Target Audience
03. Creating Screening Questions
04. Finding Participants

02. Interviewing

01. Introduction to Interviewing
02. Ask the Right Questions
03. Follow-ups
04. Identify Leading Questions
05. What to Avoid

03. Analysis

01. Making Sense of it All
02. Affinity Diagramming
03. Is the Product Needed

07. Creating User Personas

01. User Personas
02. Steps to Create a Persona
03. Practice Creating a User Persona
04. User Persona Solution

08. Information Architecture

01. What is Information Architecture

01. Defining Information Architecture
02. IA and Related Design Concepts
03. The Role of IA in Web Design and Development

02. Main Principles of IA

01. The MorvilleRosenfield Approach
02. Organizing Content
03. Labeling Content
04. Navigation Systems
05. Search Systems

03. Evaluating IA

01. User Research
02. Card Sorting
03. Card Sorting Exercise
04. Card Sorting Exercise Results
05. Competitor Research
06. Site Maps

04. Applying IA

01. Improving Website Organization
02. Improving Navigation
03. Improving Functions and Processes
04. Going Forward

09. Evaluating Design

01. Introduction

01. The Three Phases of Research
02. Understanding Qualitative vs. Quantitative Research

02. Preparing for Usability Testing

01. Approaches to Usability Research
02. Moderated Testing
03. Unmoderated Testing
04. Preparing for Your Usability Study
06. Introducing the Usability Test Plan
07. Choosing Your Target Audience
08. Writing a Test Script

03. Running a Usability Study

02. Running a Test
03. Moderator Best Practices
04. Analysis
05. The Write-Up
06. Guerilla Usability Testing

04. Quantitative Methods

01. AB Testing
02. AB Testing Analysis
03. Funnel Analysis
04. User Survey Basics
05. Creating User Surveys
06. Analyzing User Surveys

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