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Learn Lettering 2.0

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Release date:2015, June 27

Author:Sean McCabe |

Skill level:Beginner

Language:English

Exercise files:Yes

Since 2014, thousands have purchased the Learn Lettering class and now it gets even better. Learn Lettering 2.0 launches on July 27th, 2015 with fully reproduced videos and all-new modules!

(Yes, if you purchased the Master Class already, you’re going to get a free upgrade and access to all the new modules—I’ll send you an email with the details soon. I like rewarding loyalty!)

I’ve gone through hundreds of emails from hand letterers like you sharing their biggest struggles, and as a result I’ve completely re-engineered the course. It’s tailored to the most important things you need to learn.

I’m producing an all-new Starter Class. I’m jam-packing it with modules on typographic terms, deliberate practice, in-depth lessons on drawing letters, the full digitization module, and a bonus module called Lettering Masters.

Lettering Masters is an interview series where you’ll go behind-the-scenes in an exclusive feature with expert hand letterers who share their inspiration, process, tools, methods of getting clients, selling products, and more.

I’ve been receiving some of their work samples back today to include in the feature and it’s giving me goosebumps it’s so good.

Watch online or Download for Free

01. Typographic Terms & Deliberate Practice
01. Welcome seanwes
02. The Anatomy of Type seanwes
03. Choosing Harmonious Styles seanwes
04. Drawing Inspiration from Typefaces seanwes
05. Deliberate Practice (Part A) seanwes
06. Deliberate Practice (Part B) seanwes

02. How to Draw Three Common Hand Lettering Styles
01. Drawing Sans-Serif – Capitals (Part A) seanwes
02. Drawing Sans-Serif – Capitals (Part B) seanwes
03. Drawing Sans-Serif – Capitals (Part C) seanwes
04. Drawing Sans-Serif – Capitals (Part D) seanwes
05. Drawing Sans-Serif – Lowercase (Part A) seanwes
06. Drawing Sans-Serif – Lowercase (Part B) seanwes
07. Drawing Sans-Serif – Lowercase (Part C) seanwes
08. Drawing Sans-Serif – Lowercase (Part D) seanwes
09. Drawing Serif – Capitals (Part A) seanwes
10. Drawing Serif – Capitals (Part B) seanwes
11. Drawing Serif – Lowercase (Part A) seanwes
12. Drawing Serif – Lowercase (Part B) seanwes
13. Drawing Script – Capitals (Part A) seanwes
14. Drawing Script – Capitals (Part B) seanwes
15. Drawing Script – Lowercase (Part A) seanwes
16. Drawing Script – Lowercase (Part B) seanwes
17. Drawing Sans-Serif – Capitals (Part D) seanwes

03. Digitizing Hand Lettering
01. Digitally Preparing Sketches seanwes
02. How to Digitize Hand Lettering – Sketch to Vector Tutorial
03. Editing Vectors seanwes
04. Creating Precise Vectors with Shapes seanwes
05. Creating Precise Vectors with the Pen Tool seanwes

04. Hand Lettering Tools in Use
01. Lead Holders seanwes
02. Microns seanwes
03. Brush Pens seanwes
04. Watercolor Brush Pens seanwes

05. Mastering the Art of Letterspacing
01. Applying Kerning Principles to Lettering seanwes
02. Volumes of Negative Space seanwes
03. Planning Out Lettering for Even Spacing seanwes
04. Preventing and Recognizing Spacing Problems seanwes

06. How to Design Strong Compositions
01. Dissecting Sentences seanwes
02. Making Thumbnail Concepts seanwes
03. Applying Lettering Styles seanwes
04. Creating the Composition seanwes

07. Creating Original Artworks With Precision
01. The Case for Originals seanwes
02. Creating the Concept Template seanwes
03. Transferring Designs to the Canvas seanwes

08. Designing Custom Type Logos
01. Concept Sketching seanwes
02. Logo Design Vectorization seanwes
03. Refining the Vector Concept seanwes
04. Logo Design Questionnaire seanwes

09. Finding Clients
01. How to Attract More Attention seanwes
02. Defining the Right Type of Client seanwes
03. Getting the Clients That Pay Well seanwes
04. Common Red Flags to Watch Out For seanwes

10. Client Communication
01. Preliminary Discussion seanwes
02. Preventing Problems Before They Happen seanwes
03. Setting Expectations and Establishing Responsibilities seanwes
04. Crafting the Presentation seanwes

11. Pricing on Value
01. Full Price or Free seanwes
02. Uncovering Value to the Client seanwes
03. How to Price With Confidence seanwes
04. The True Value of a Logo seanwes

12. Understanding and Writing Design Contracts
01. Starting with Plain English seanwes
02. Understanding the Terms seanwes
03. Payments, Deadlines, and Deliverables seanwes
04. Using the Contract Template seanwes
05. Streamlining Contract Delivery and Getting Paid seanwes

13. Selling Physical Products
01. What Products Should You Start With seanwes
02. Marketing Physical Products seanwes
03. Promoting Products Without Discounting seanwes
04. Increasing Revenue seanwes

14. The Selling Power of Licensing
01. Introduction to Licensing seanwes
02. Understanding the Terms seanwes
03. Exclusive vs. Non-Exclusive Rights seanwes
04. Breaking Down Royalties and Advances seanwes

15. Teaching Hand Lettering
01. Building an Audience for Teaching seanwes
02. Three Ways to Make Money Teaching seanwes
03. Marketing for Maximum Sales seanwes
04. How to Price seanwes

16. Sketchnotes
01. Introduction to Sketchnotes seanwes
02. Tools and Preparation seanwes
03. Sketchnote Building Blocks seanwes
04. Sketchnote Process seanwes
05. Sketchnote Cheats seanwes
06. Sketchnote Photography seanwes
07. Sharing Sketchnotes seanwes
08. Sketchnote Tips seanwes
09. Doing Sketchnotes for Pay seanwes

Lettering 2.0 Exercise Files.7z


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2 Comments

  1. Amazing! Thank you! I hope some day you can get this course: https://courses.stefankunz.com/p/the-ultimate-lettering-online-course

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