Introduction to Strategic Branding (Introducción al branding estratégico – Spanish, Multisub)

Learn the fundamentals to build a solid successful brand step by step
A brand is a set of promises that consumers believe in, and building one requires focus, passion, persistence, and fundamentally, commitment.

Marcelo Sapoznik has more than 30 years of experience designing and developing brands and, in this course, you will go through the process of building all types of brands, see their essential components, and the links with the consumer that will allow you to create a successful and truly unique brand.

Start by getting to know Marcelo and taking a brief look at his extensive career, as well as seeing some of his influences in the world of branding.

Then, get into the subject by learning some basic branding concepts and principles of strategic brand management.

Choose the brand you will work with during the course and study it in-depth, defining its mission, vision, values, objectives, and more. Outline the basics of the current brand and then start developing the desired brand.

Once you have visualized the desired brand, start thinking about how to communicate it. Create its positioning and build the brand experience both in its products and in the experience it offers, its company culture, and the contact with the customer.