Typography Design for Brand Storytelling by Ellen Lupton

Learn how to develop strong typographic ideas that build the voice and character of a brand, together with color, texture, words, and images. Typography gives words a unique voice, and Ellen Lupton, an award-winning graphic designer with over 30 years of experience, is an expert in blending the visual and verbal to tell stories through typography. Ellen has authored numerous books, including international bestsellers like Design is Storytelling and Thinking with Type. She is also the Design Chair at MICA and Curator Emerita at Cooper Hewitt, Smithsonian Design Museum.

In this online course, Ellen guides you through the process of building brand identities with typography. Learn to develop strong typographic concepts and combine them with color, texture, words, and images to create engaging stories that connect with viewers. Harness the expressive power of type design and help brands find a voice that resonates with their audience.