Creating Crowdfunding Campaigns from Scratch (Spanish, Multisub)

Learn how to build a successful campaign to get the financial support you need for your project
Crowdfunding has become an excellent tool to obtain the necessary funds for your project or enterprise. In this course, Juan Del Cerro and his Disruptivo team teach you the strategies and tools needed to make a successful campaign. With more than 5 years of experience in crowdfunding campaigns, and having raised more $300,000 in collective funding, you will learn all the work that goes into funding all your great ideas.

Learn how to carry out a crowdfunding campaign in all its phases: prelaunch, during, and postlaunch. Review the basic tools and key strategies to achieve your goal, analyzing real success and failure cases.

About this course
Meet Juan del Cerro, founder and CEO of Disruptivo.tv and Socioalab Mexico, and his team, coordinators Jair Ziranda (Socialab Mexico) and Ale Sotosonrisas (Disruptivo). They present their projects, their experience in Crowdfunding campaigns, and what inspires them. In addition, they give you a brief introduction to the course.

Start by looking at what crowdfunding is; see its evolution, types, and platforms that exist. Are you wondering if crowdfunding is for you? Get know the characteristics, pros, and cons of doing a crowdfunding campaign to evaluate if it is your best option.

Analyze the 6 stages of a campaign, making a checklist with the steps to follow. Start with the precampaign, the key stage to detect if your project will reach the goal. See the importance of having a great video and the right outreach materials.

Develop an action plan with your goals: audience, key actions, expected time frame, and communication channels. Receive advice, examples, and strategic recommendations to consider. Understand the importance of having a large network of brand ambassadors and allies to help you advance your project.

In the pre-launch phase of the project, learn how to build up expectations, start growing a community, and close the first pre-contributions for your campaign.

The launch is here! Go over the important steps in this stage, and see why reaching 10% of the goal in the first 7 days of the campaign is vital. Juan shares with you his 4 fundamental sales rules and how to manage half of the campaign. Learn how to convince the undecided and make everyone aware of your project through the media and social networks.

Finally, see what to do in the final weeks of the campaign and learn how to build relationships with contributors, as well as other extra resources.

What is this course’s project?
Develop a work plan for before, during, and after your crowdfunding campaign.

Who is it for?
To all those who are interested in raising funds for their project, whether they are entrepreneurs, creative people, someone who needs funds for a health project, a trip, or any other initiative.

What you need
You will need a computer and basic knowledge of tools such as Microsoft Word or Google Docs, PowerPoint or Google Slides, and Excel or Google Sheets, plus basic social networking skills.