Copywriting for Social Media

Learn how to write effective copy to attract and engage your brand’s audience
Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copy can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.

Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.

Get to know Paul, the brands he has worked with, and how he fell into copywriting by chance. Discover the books that have influenced his writing and see his suggested reading list for exploring new writing styles and ideas.

In the second unit, learn about the importance of a good brief and how to use it for creating copy. Paul shows you how to write your own brief with working examples from a well-known client. See the different types of research he recommends to help define your ideas.

Develop the overall idea for your social media campaign by working on three essential elements: insight, challenge, and idea. Learn Paul’s methods for brainstorming ideas and see how he puts them into practice on an existing campaign.

In the final unit, Paul defines good social media copy and shows you how to keep your copy short, clear, and to the point. Finally, get some advice on how to make your copy memorable by giving it a twist.
Develop a copywriting campaign for your brand, from the initial brief, to the strategy, methods, and ideas, to the final copy.