Branding and Identity Construction and Development of a Brand (Spanish, Multisub)

Define the DNA of a brand from the concept to the visual design and applications
In this Saffron course, one of the most important international brand and identity consultants, you will learn to define the DNA of a brand. For Saffron brands are the promise of a fulfilled experience.

To explain the creative process that requires the evolution or “revolution” of a graphic identity, you will know in depth the case of the repositioning of .Tuenti, a mobile operator with a strong digital transformation component.

About this course
You will start by getting to know the founder and CEO of Saffron, Jacob Benbunan, who will tell you about his story, Saffron’s role and his vision of the role of the world of branding in the current context.

Below you will discover the different types of briefs that Saffron receives thanks to Luz Erhardt, Director of Customer Service, and its consequences depending on the projects that are often faced.

After this first introductory phase you will enter fully into the DNA definition of a brand like Tuenti. To better understand the challenges proposed by the client, Miren Martínez, Senior Consultant, will give you the keys to uncover the most attractive opportunities that are presented for the future and the components and the articulation of the new positioning.

Then Gabor Schreier, Creative Director, will teach you to conceptualize and give life to the brand in the visual field.

About the design routes or different options that are contemplated during the creative process and what is the final selection process will be spoken by Roberto Verona, Design Director and Óscar García, Senior Designer.

Once you have laid the foundations of the brand, you will know the documentation tools that are delivered to the client and you will know how to define the experience of it so that it comes alive and becomes tangible beyond words.

Finally Gabor Schreier will reflect on the role of Graphic Design and new trends and Jacob Benbunan about branding in the current context of digital transformation.

What is this course’s project?
You can choose between 2 options: define the DNA of a fictitious virtual mobile operator or work in its different visual routes. Therefore, you can face the final project from different areas: strategic and design. The important thing is to identify what makes a brand unique and make it consistent.

PROJECTS BY COURSE STUDENT

Who is it for?
To all those who want to delve into the world of Branding beyond the name and logo of a brand either from a business strategy point of view or from the visual image.

What you need
You will only need paper, pencil, computer and eager to learn.