Brand Masters Secrets by Stephen Houraghan
Release date:2022, September
Author:Stephen Houraghan
Skill level:Beginner
Language:English
Exercise files:Yes
The Brand MasterClass is The most comprehensive and value-packed Brand Strategy program on the market. Period!
It’s JAMMED full of with everything you NEED (and would want) to know about Brand Strategy Techniques, Processes and Systems.
From critical theory to Advanced BluePrints, the MasterClass is all you need to become a respected Brand Strategy Expert.
12 modules with 140+ video lessons: Including advanced scientific and psychological techniques to elevate your authority and expert status.
- How To Reposition To A Brand Master
- How To Use Strategy As Your Edge
- How To Lay The Brand Foundations With Substance
- How To Strategise A Unique Position Like A Master
- How To Influence With Psychology And Neuroscience
- How To Develop A Human Personality With Science
- How To Craft A Compelling Message With Emotion
- How To Develop Storytelling For Modern Marketing
- How To Hook Your Audience From The First Touch
- How To Craft An Unforgettable Identity From Strategy
- How To Build A Brand Presence That Engages
1. Brand MasterClass
01. Becoming a Brand Master
01. How to Reposition to a Brand Master
02. Your Prospects Need You to Succeed
03. Your Role As a Brand Consultant and Coach
02. Strategy Is the Driver of Brand Success
01. Uncover The Anatomy of a Strategic Brand
02. How Branding Influences Marketing
03. The Brief History of Branding
04. How To Avoid Common Path to Failure
05. Defining The Critical Role of Strategy
03. Build a Foundation of Substance
01. Discover Your Authentic Human Brand
02. The Honest Role of Authenticity
03. Finding and Aligning Internal Belief
04. Starting With Why
05. Example – What Authenticity Is Not
06. The Great Purpose Debate
07. How To Develop a Meaningful Brand Purpose
08. Example – Helping Under Priviledged People
09. Example – Addressing Self-Esteem in Women
10. How To Establish an Ambitious Vision
11. Example – Brand Vision
12. How to Develop a Committed Mission
13. Example – Brand Mission Statements
14. Developing Your Mission Statement
15. How to Shape Your Reputation With Behaviour
16. Example – Brand Values
17. How to Develop Brand Values
04. Strategise a Position Like a Brand Master
01. How Positioning Is The Cornerstone of Strategy
02. The Main Players of Positioning
03. Deep Dive Into The Lives of Your Audience
04. Uncover Your Perfect Customer
05. Find Gold From Your Competitive Analysis
06. The Good, The Bad, and The Gaps
07. How to Find Your Purple Cow
08. Example – Subtile Difference, Big Impact
09. Make a Difference to The Rightv Group
10. How to Discover Your Difference w Examples
11. Case Study – Razor
12. How to Develop Your Positioning Strategy
05. Influence Action with Psychology _ Neuroscience
01. Use Science to Elevate Your Expert Position
02. Leverage Neuroscience to Connect
03. Use The Psychology of Simplicity
04. Steal Hearts Through Emotions
05. Examples – Emotion in Branding #1
06. Examples – Emotion in Branding #2
07. Emotional Before _ After States
08. Influence Your Audience With Neuroscience
09. 5 Keys to Effective Neuromarketing
10. Case Study – A Taste of Neuromarketing
11. Example – Neuromarketing in Action
06. Develop a Human Personality With a Scientific Personality
01. The Impact of This Old Fashioned Tactic
02. How to Make Human Connections
03. Develop Your Personality with Science
04. How to Keep Your Personality Defined
05. Uncover Your Audeience Archetype
06. Discover The Archetype Framework
07. The Outlaw
08. The Magician
09. The Hero
10. The Lover
11. The Jester
12. The Everyman
13. The Caregiver
14. The Ruler
15. The Creator
16. The Innocent
17. The Sage
18. The Explorer
19. Identify Your Brand Role
20. How to Use The Archetypal Mix Formula
21. Build Your Personality Around Your Audience
22. Bring Your Human Brand to Life
23. Example – Simple Personality Expression
24. Example – From Outlaw to Creator
25. Example – The Personality of London
26. The Brand Interview Technique
27. How to Apply Your Persona Attitude
07. Craft a Compelling Message That Lands in Hearts _ Minds
01. The Modern Brand Messaging Structure
02. The Primary Core Message
03. Develop Your Secondary Core Message
04. Use the Framing Technique for Endless Content
05. How to Avoid Killing Your Message
06. Inject Effective Messaging Characteristics
07. Craft Compelling Copy
08. Develop a Modern Storytelling Framework
01. History, Science and Emotions of Storytelling
02. Craft a Modern Story Framework
03. Step Aside for The Hero
04. The Hero_s Journey
05. The Audience_s Journey
06. How to Write an Effective Story
07. Using Messaging _ Story Blocks
08. Examples – Brand Storytelling
09. How to Tell Your Modern Story
10. Examples – Brand Storytelling #2
09. Hook Your Audience From the First Interaction
01. The Critical Role of The Tagline
02. Examples – Iconic Taglines
03. Develop an Unforgettable Tagline
04. The Significance of a Brand Name
05. Develop a Brand Name With a Message
06. Inject Your Promise Into Everything You Do
07. Increase Your Value with a Hook _ a Pitch
10. Use Visual Strategy to Craft an Identity
01. Strategic Design is Visual Thinking
02. The Significance of The Logo
03. Build a Visual Identity With Strategy
04. Achieve The Visual Identity Goal of Recall
05. Craft a Visual System That Works
06. Characteristics of Effective Logo_s
07. Example – Inspirational Logo_s
08. Leverage The Psychology of Colour
09. Leverage The Personality of Typography
10. Leverage The Visual Human Brain
11. Examples – Brand Identity Systems
12. Craft an Effective Style Guide
13. A Strategic Design Approach
11. Build _ Manage a Brand Presence That Connects
01. Craft The Initial Brand Presence
02. How to Establish Your Brand Presence
03. Craft a Website As a Sales Tool
04. How to Create An Effective Website
05. Examples – Effective Websites
06. Use Social Media As a Branding Tool
07. Examples – Social Media Brand Messaging
08. Use Print as a Point of Difference
09. Digital Marketing Channels for a Modern Brand
2. Brand Master Toolbox
3. Brand Master Playbook
Brand Master Playbook Series
01. Brand Master Guide
02. The Brand Master Playbook
03. Brand Substance
04. Positioning
05. Core Message
06. Storytelling
07. Brand Persona
08. Brand Name _ Frontline Hooks
09. Strategy Review
10. Brand Presence
4. Trophy Client Sales Funnels
01. You_re Nothing Without an Offer
02. Draw Customers In With a Value Ladder
03. Give Value on The Front End
04. Stop Packaging Your Services
05. The Anatomy of a Sales Funnel
06. Trophy Client Funnel Sequence
07. Choosing The Right Funnel
5. Brand Strategy Matrix
1. The Discovery Session
01. What Is The Matrix
02. Conduct an Effective Discovery Session
03. The Brand Intensive Structure
04. The Discovery Session Process
05. Rebuttals and Risk Reversal
06. Discovery Session Script _ Roleplay
2. The Brand Intensive
01. The Brand Intensive Overview
02. The Brand Brief
03. The Strategic Audit _ Brand Intensive Template
04. How To Ascend Your Clients Up The Ladder
05. The Brand Intensive Presentation Overview
6. Agency Model Framework
01. Know What You_re Building
02. The Psychological Business Shift
03. Become Business and Profit Focused
04. Simple Pricing Structure
05. Right Client, Right Offer
06. Offering a Branding Marketing Bridge
07. Grow _ Scale Organically
08. Agency Management Tools
0. Welcome
[Brand Master Academy] Brand Masters Secrets by Stephen Houraghan.7z
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Thanks a lot!!! Posting Branding content!!!
This is absolutely wonderful! Thank you so much! May I request that you upload the Brand Master Workshops, please?