Brand Design – Create an Innovative Concept by Wikka (Spanish, Multisub)

Learn to develop and design brand identity with a fresh touch by exploring creative processes
If you want to create a relevant brand, it has to be backed by a solid concept. This is the philosophy at Wikka, a design studio devoted to branding, art direction, illustration, and object design. In this course, study their step-by-step process for designing a brand.

Learn how to build a fresh brand with an innovative concept. Explore different creative processes and design every aspect of your brand identity from start to finish.

Meet Andrea Castillo and Jimena Mendoza, the founders of Wikka, who explain what drove them to create their own studio. They also talk about their professional background, share some of their favorite projects, and show you their biggest artistic influences.

Start with some basics concepts and learn how to differentiate between a rational creative process and an intuitive one. Discover some techniques you can use to spark your creativity and analyze the different factors involved in creating a brand with a fresh style.

In the next unit, explore each step of the brand creation process, including your first meeting with the client, the brief, and the research that goes into developing the main concept. Cover key concepts of brand naming and learn how to create a mood board to define the graphic style for your identity.

Then it’s time to start sketching and designing the visual aspect of your brand by experimenting with color, fonts, and graphics. Once you have several proposals, Andrea and Jimena give you some tips on how to select which ones to present to the client.

Add the final touches to your project to give your brand a fresh style and prepare a presentation for your clients. Andrea and Jimena wrap up the course with some advice on how to add it to your portfolio and showcase a unique, creative piece.

What is this course’s project?
Build a brand identity from conceptualization to the presentation with the client